public relations

Crenshaw Communications, PR Fish Bowl, public relations • October 11, 2017

7 Signs Your Company Is Ready To Step Up Its PR

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. (Bad move.) But they usually fall short as a company grows and sees a need […]

Crenshaw Communications, ImPRessions, public relations, reputation • October 10, 2017

A PR Trend: The Corporate CEO As Social Advocate

We’re living in divided times, and no PR professional is immune. If it weren’t for historical reminders, like those Hamilton-era honor duels, you’d think our culture is more splintered than ever. Part of what hinders communicators are changes in the news media. The media that once united us has fragmented into highly curated content feeds […]

Crenshaw Communications, PR Fish Bowl, public relations • October 6, 2017

How PR Supports "Thought Leaders"

Thought leadership is a common term in most B2B public relations programs. But what does it really mean, and which qualities make a successful thought leader? We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. What qualities make a […]

Crenshaw Communications, PR Fish Bowl, public relations • October 3, 2017

Top Blogs For PR To Follow

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? We like to follow bloggers who are superior writers and straight shooters, and whose posts are free of jargon and […]

Crenshaw Communications, PR Fish Bowl, public relations • September 28, 2017

Creating The PR "Dream Team"

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. But it’s the people who make up the team that really count. The human factor is often the most important one. A good agency will assemble the ideal team to match a client’s needs, ensuring not just the right […]

Crenshaw Communications, PR Fish Bowl, public relations • September 26, 2017

PR Rules To Break For Killer Media Relations

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Break these rules; improve media relations Always offer an exclusive While […]

Crenshaw Communications, PR Fish Bowl, public relations • September 22, 2017

PR’s Top Tech Tools

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Technology never sleeps! Also, we may have been inspired by this piece about Artificial Intelligence (AI) in PR, including insights from our very own Chris Harihar. Tech tools to improve PR performance Nearly anyone in PR can […]

Crenshaw Communications, PR Fish Bowl, public relations • September 19, 2017

PR Tips For Successful Media Training

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric! Here are some “must-dos” along with new PR media training tips to incorporate […]

Crenshaw Communications, PR Fish Bowl, public relations • September 15, 2017

Must-Read Books For PR Professionals

One of the smartest ways to keep producing high-quality public relations work is to keep reading – and not just work-related headlines or the clickbait on your Facebook page! We’re talking about long-form thought pieces, well-written blogs posts, and newsletters designed for particular verticals. We’re also talking about books. According to the Pew Research Center, […]