public relations

Crenshaw Communications, PR Fish Bowl, public relations • June 8, 2017

A Summer PR Playlist

Summer in public relations includes outdoor meetings, shorts and flip-flops (if your office works that way), Summer Fridays, and an all-around happier work environment. But it doesn’t mean we strive any less to keep clients happy and implement great new campaigns. If you find yourself needing any more motivation, music is always key and we […]

Crenshaw Communications, PR Fish Bowl, public relations • June 6, 2017

Dos & Don’ts For Winning PR Awards

In public relations, it’s always gratifying to be recognized by one’s peers. Typically, that recognition comes in the form of industry awards. Right now we’re finalists in a couple of awards competitions, and we’ve won our fair share as well. So, we thought it might be a good time to review what helps make […]

Crenshaw Communications, PR Fish Bowl, public relations • May 30, 2017

Avoid These Five Costly PR Agency Mistakes

Congratulations, you’ve retained a new public relations firm, and you’re getting ready to kick off a successful partnership. Like any new relationship, this one is in the honeymoon phase as everyone gets to know each other. But things are about to get real, so all parties need to be on their toes to ensure success […]

blogging, Crenshaw Communications, PR Fish Bowl, public relations • May 23, 2017

The Best PR Tips For Promoting Blog Posts

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. And, according to TrackMaven, you might want to publish your post at 3 p.m. EST for the highest number of […]

Crenshaw Communications, ImPRessions, public relations • May 22, 2017

6 Ways PR Builds Brand Marketing

Some say the goal of a great public relations program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. A strong public […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 18, 2017

Six Steps to Better PR/Media Relationships

Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.” That’s a little like Elmore Leonard advising writers to “try to leave out the part that readers tend to skip.” Simple, yet true, and harder than […]

Crenshaw Communications, PR Fish Bowl, public relations • May 15, 2017

Top 10 Reasons To Work At A PR Firm

Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations. Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the […]

Crenshaw Communications, PR Fish Bowl, public relations • May 12, 2017

Making The Most Of A Hashtag Strategy

Nearly every public relations campaign can benefit from smart use of hashtags, those words that start with the symbol # and make social content more searchable by topic. Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Building Better Hashtags Hashtags work best when […]