PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • June 10, 2016

6 Things Your PR Agency Can Do Beyond Media Relations

Those seeking public relations services often pigeonhole it into media relations. But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds […]

Crenshaw Communications, PR Fish Bowl, public relations • June 2, 2016

8 Things Your Competitors Can Teach You About PR

The battle for positive public relations can be fierce, but there’s an upside to having competition. If you know who your main rivals are, there’s much to be learned about how to maximize PR for your own company or brand. All it takes is paying attention and knowing what to look for. Here are eight questions […]

blogging, Crenshaw Communications, PR Fish Bowl, public relations • May 31, 2016

Best Blogging Tips For PR Professionals

Because writing is such an integral part of public relations work, those in the field often make terrific bloggers. But good, crisp writing – and the inspiration that drives it – is only part of what makes a blog well-read and shareable. There are some do’s and don’ts that can make the difference between a […]

Crenshaw Communications, PR Fish Bowl, public relations • May 26, 2016

PR’s Future: What Will The Next 10 Years Bring?

It seems there’s no end to the conversation over how public relations will change in the coming years. Predictions, warnings, and optimistic expectations about the future of PR and communications abound. It’s helpful for a PR team to consider what lies ahead, as it helps keep us sharp, adaptable, and in a constant learning mode. […]

Crenshaw Communications, PR Fish Bowl, public relations • May 24, 2016

Perfecting Your PR Messaging

Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program. Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format. This must hold true whether your team is speaking to […]

Crenshaw Communications, PR Fish Bowl, public relations • May 19, 2016

3 PR Pitfalls To Avoid This Memorial Day

Memorial Day is both a somber holiday and the joyful unofficial start to summer, making it ripe with potential PR pitfalls for the uninitiated. Many a well-intentioned company has put their foot in it on the day when Americans remember those who died in service to the country. Those who labor in public relations should think […]

Crenshaw Communications, PR Fish Bowl, public relations • May 13, 2016

5 PR Faux Pas And A Few Genius Moves

In public relations, the work we do is often described in military terms: we have a mission or we go into attack mode; some teams are positioned as “boots on the ground.” Whatever the PR “mission critical” is, here are some actions to avoid for flawless execution as well as some genius moves. PR faux pas […]

Crenshaw Communications, PR Fish Bowl, public relations • May 10, 2016

7 Keys To Using Surveys For PR

In public relations, as with with so many practices, having good data is important. Whether your focus is in consumer or B2B tech PR or communications programs for fintech or nonprofit work, being able to serve up precise numbers can go a long way in media relations. Surveys are effective for generating such data. If done […]

Crenshaw Communications, PR Fish Bowl • May 6, 2016

A Journalist’s POV: Questions From A PR Team

One of the coolest things about working in public relations is forging strong working relationships with press. Recently, we were pleased to begin such a relationship with Modern Marketing Exchange, an online publication and weekly newsletter focused on innovation and new technology for marketers and filled with short, punchy and relevant pieces. Editor Agata Smieciuszewski was […]