PR Fish Bowl

Crenshaw Communications, media relations, News, PR Fish Bowl • January 21, 2016

6 PR Pitches To Avoid At All Costs

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. Our years of experience have provided us with a pretty accurate “6th sense” for what will and will not get positive journalist attention. With that in mind, we have prepared a list of the type […]

Crenshaw Communications, PR Fish Bowl, public relations, social media • January 19, 2016

5 Steps To Good PR From Social Media Complaints

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? We think there is. Customer service and public relations are growing closer, and engaging complainers on social media — the right way — is an opportunity to turn critics […]

Crenshaw Communications, PR Fish Bowl, public relations • January 12, 2016

7 Ways To Help Your Tech PR Agency Succeed

If you’ve ever worked with a top technology PR agency, you know the business of developing public relations programs for hot tech companies or startups can be challenging. That’s why it’s important that all members of your PR team are working in sync and that the time is being well deployed. To be successful, there […]

Crenshaw Communications, PR Fish Bowl, public relations • January 8, 2016

8 Key Questions To Ask A PR Firm

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm, use these eight key questions to ask a PR Firm before picking the right company for you. #1) Can you provide some recent, relevant case histories? Ideally an agency’s selection isn’t based solely on category experience, but it’s an […]

Crenshaw Communications, PR Fish Bowl, public relations • January 4, 2016

Our PR New Year’s Resolutions: 5 Things We Promise To Do

Every good PR agency knows how to turn a holiday into an opportunity for good work. For the New Year, we’d like to seize the occasion to make a fresh start and set new goals. Goals are a way to challenge oneself and stay on course (or redirect when needed), and they help take stock of what […]

Crenshaw Communications, PR Fish Bowl, public relations • December 30, 2015

Six Things PR Can Learn From "The Big Short"

What can a New York PR agency learn from the cautionary financial tale of the last decade? A lot, actually. “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. […]

Crenshaw Communications, PR Fish Bowl, public relations • December 29, 2015

Startup PR Goals: What Every Young Company Should Know

The end of the year is a great time to think about public relations and marketing goals for the year ahead. This is particularly true for startups or hot young companies, where months, weeks, and even days can mark significant milestones in the life of a growing organization. The company will likely revise its business objectives and […]

Crenshaw Communications, PR Fish Bowl, public relations • December 22, 2015

A PR Playlist For The New Year

What better way for a New York PR agency to prepare for the New Year than with an invigorating new public-relations-themed playlist for 2016? We use music to help us through good times and bad, exciting and banal, so why not find ways it can complement our work in PR? Check out the following songs the […]

Crenshaw Communications, PR Fish Bowl • December 15, 2015

5 Feel-Good PR Stories Of 2015

Sometimes a hectic NYC PR agency team needs to take a minute to appreciate some simple good-news stories. By and large these weren’t generated by a strategic PR team with a business goal in mind; rather, they garnered attention because they’re heartwarming and offer some good news in a crazy world. But there are some PR […]