PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • March 29, 2016

5 Tips For Great PR Story Angles

In public relations, there’s a visceral thrill to connecting with a reporter and making a relevant story happen. The road to the great story is seldom a direct path from “light bulb” to posted or published, but there are some time-tested ways to develop and nurture promising ideas. Freestyle. Sometimes it pays to divert from […]

Crenshaw Communications, PR Fish Bowl, public relations • March 24, 2016

5 Things PR People Do In Spring

Public relations practitioners are acutely aware of the changing seasons and what’s happening on the calendar. Back-to-school time brings pitches about ramping up and starting anew, while the holidays generate angles about celebrating, gifting, feasting, and making resolutions. Now that winter is receding in the Northeast, we’re seeing people flock to spring-like activities, and PR people […]

Crenshaw Communications, media relations, PR Fish Bowl, social media • March 22, 2016

3 Ways PR Can Leverage A Comments Section

As anyone in PR today knows, an article’s comments section can be as revealing as the piece itself. Online comments are so fascinating that there’s even a book about the topic (Reading The Comments.) Yet anonymous comments can be controversial due to the negative conversations they may spark, prompting many publications to limit or do […]

Crenshaw Communications, PR Fish Bowl, public relations • March 17, 2016

3 Tech Trends PR Should Care About

Public relations is always changing, and technology trends are a big influence on how PR evolves. Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns. New in content-sharing: audio. New apps for […]

Crenshaw Communications, PR Fish Bowl, public relations, social media • March 15, 2016

5 PR Tips For Working With Medium

PR and communications professionals are constantly on the lookout for new and useful services to enhance their work. Although Medium, the writing and networking platform, has been around for a few years, it has recently caught fire. What is Medium? Cofounder Ev Williams calls it “a new place on the Internet where people share ideas and […]

Crenshaw Communications, PR Fish Bowl, public relations • March 11, 2016

Beyond Green Beer: PR Ideas For St. Patrick’s Day

For those in PR who love to take advantage of holidays, St. Patrick’s Day can be among the most fun. After all, what other occasion calls for lunching on green bagels and green beer? But even the most die-hard followers of the Irish Apostle can tire of the same old tricks year after year. Not […]

Crenshaw Communications, PR Fish Bowl, public relations • March 3, 2016

A PR Quiz: Who Said It?

How well do you think you know the field of public relations? Or at least, PR’s reputation? The savviest PR professionals are keenly aware of public perception, whether the focus is B2B tech, packaged consumer goods, or crisis communications. Since public perception is often shaped by what’s said by famous leaders in business, politics, and sports, here’s […]

Crenshaw Communications, PR Fish Bowl, public relations • March 1, 2016

5 PR Benefits Of Working With Bloggers

Often successful PR begins with the perfect pitch idea. It starts by considering all possible channels and the best ways to reach key audiences with your story. Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly […]

Crenshaw Communications, PR Fish Bowl • February 25, 2016

7 Ways To Spark Creative PR Ideas

When it comes to generating ideas for public relations programs, where does inspiration come from? It strikes like a muse, or lightning from the sky, right? Hardly. As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came […]