PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • May 3, 2016

Clever PR Ideas For Mother’s Day

Mother’s Day is one of the most unavoidable holidays when it comes to marketing opportunities, and for public relations campaigns, it’s not one to be ignored. But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Still, clever ideas that […]

Crenshaw Communications, PR Fish Bowl, public relations • April 28, 2016

5 Tips For PR Pros Too Busy To Write

A top public relations agency is a busy, demanding workplace. The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more. And that’s just the morning! Clearly it can be […]

Crenshaw Communications, PR Fish Bowl, public relations • April 26, 2016

What PR Can Do – And What It Can’t

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. When done well, a strategic PR program is good at achieving certain objectives while other disciplines fit different needs. PR is most effective at: Packaging a company’s story to resonate with reporters The seasoned PR […]

PR Fish Bowl • April 21, 2016

Shooting Down Misconceptions About B2B PR

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. Here are some of the misconceptions that shouldn’t hold […]

Crenshaw Communications, PR Fish Bowl, public relations • April 14, 2016

8 Podcasts PR People Should Know

Public relations pros tend to love podcasts, and we’re no exception! Once an under-the-radar media form that blended the old school (radio) with the new (digital distribution), podcasts have certainly come into their own. We love them for obvious reasons: many are incredibly informative, taking the time to thoroughly explain an important topic, and how […]

Crenshaw Communications, PR Fish Bowl, public relations • April 12, 2016

How PR Can Treat Every Company Like a Start-Up

Once an established company decides to engage in public relations activities, the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.” Re-examine the mission. We have […]

Crenshaw Communications, PR Fish Bowl, public relations • April 7, 2016

Want To Work In PR? Take This Quiz

If you have experience working with a PR team, or if you have friends in PR, you might be wondering if public relations is a good career path for you. People work in PR for many different reasons: they love media, they have transitioned from journalism; they simply like to write and be creative.Or maybe […]

Crenshaw Communications, PR Fish Bowl, public relations • April 5, 2016

A PR Pro’s Guide To Media Start-Ups

The savvy public relations team pounces on new media outlets with zeal, looking for the best ways to find placement opportunities. These can range from providing expert quotes to offering up an exec for a profile. Right now, there are some relatively new outlets that have been lumped together in what Wired Magazine calls “millennial niche […]

Crenshaw Communications, PR Fish Bowl, public relations • March 31, 2016

5 Things PR Can Learn From College Admissions

It’s college admissions season, and there are surprisingly many parallels between public relations work and the process of gaining acceptance to the school of your choice. For all who’ve been through it, or have accompanied family members, it can be a trying, angst-ridden time, but there’s much to be learned. Here are five things PR practitioners can […]