PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • December 11, 2015

A PR Holiday Wish List

At this time of year, the typical NYC PR team begins dreaming of industry “gifts” they might like to receive. Of course, we all love tangibles like a great bottle of wine or sweets, but in a more abstract sense, we’re talking about gifts that benefit our profession. Here are a few standouts for Holiday 2016. Companies […]

PR Fish Bowl • December 9, 2015

A Quick Primer On Measuring PR Outcomes

For years, those doing public relations work have been challenged by the absence of concrete and consistent methods of results measurement and adoption of key performance indicators for program evaluation. But that’s changed. Today there are sophisticated ways to measure PR success, and our data-driven marketing culture means that any business investing in PR and […]

Crenshaw Communications, PR Fish Bowl, public relations, social media • December 3, 2015

Under The Influence: PR And Third-Party Endorsers

As most PR experts know, word-of-mouth recommendations from friends and family are still powerful: 84% of respondents in a recent survey claim this source is the most trustworthy. As more of our time is dominated by social media, the definition of “friends” in particular has spread to include celebrities, authors, companies and the ubiquitous brand […]

Crenshaw Communications, PR Fish Bowl, public relations • December 1, 2015

How To Drive PR With Long-Form Content

In today’s fast-paced digital media landscape, long-form content is easily overlooked for driving PR. But there’s a growing consensus — especially among content marketers — that says longer content is coming into its own, gaining in both popularity and effectiveness in generating leads. From a public relations perspective, longer content is an effective way to […]

PR Fish Bowl • November 23, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

Our New York PR agency was fortunate enough to be part of the very successful national launch of a new beer this past summer. This afforded our team the opportunity to cultivate new media relationships all over the country. One that stands out is Marissa Harris, a veteran TV producer with WGN TV News in Chicago […]

PR Fish Bowl • November 19, 2015

PR Wins To Make You Proud (Or Just Laugh) This Thanksgiving

What constitutes a PR win when Thanksgiving rolls around and the holiday season kicks in? Do over-the-top PR stunts work, or do you need to pull at heartstrings for well earned media that burnishes your reputation? The holidays are both an easy time of year to place stories and a challenging season for professional communicators. Yet it’s […]

Crenshaw Communications, PR Fish Bowl, public relations • November 17, 2015

A Day In The Life Of A PR Team

A day in the life of a busy NYC PR team? For me that often means starting the day with a great idea sparked by something I’ve heard or read in the morning news. Since I wake up and scan Twitter, Facebook, The New York Post, NY Times the Skimm, catch some of CBS Morning News and […]

Crenshaw Communications, PR Fish Bowl, public relations • November 12, 2015

5 Trends That Impact Tech PR Today

As a New York PR agency with a robust technology group, we work with companies who are redefining the leading edge in tech developments. Tech trend stories are everywhere, whether the work involves art or digital advertising, cooking or construction, professional services or sales. Technology is woven throughout everything we do, and from a public relations perspective, certain […]

Crenshaw Communications, PR Fish Bowl, public relations • November 10, 2015

Invite A PR Person To Your Next Party

Our NYC PR team is fresh from executing a fun and well-attended media gathering that got us thinking about the elements of a successful event. Sure, you need the right food and venue, but PR people have certain subtleties nailed down. That’s why you need to put PR people on your invite list, whatever event you might […]