public relations

Crenshaw Communications, ImPRessions, public relations • May 9, 2017

Should Public Relations Change Its Name?

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Who, me, a publicist? Of course, he meant no disrespect, and I didn’t take offense. But for some PR people, the […]

Crenshaw Communications, PR Fish Bowl, public relations • May 8, 2017

PR Secrets For Scoring Great Media Coverage

When it comes to good public relations, a company can have great potential that for one reason or another is never realized in the form of media coverage. There can be a number of reasons, including bad timing, a poor approach, or competition in the space. But it’s often simply because the company is unprepared for […]

Crenshaw Communications, PR Fish Bowl, public relations • May 4, 2017

Improve B2B PR With Better Bylines

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Harder than you think, if you want editors to consider your content for publication. […]

Crenshaw Communications, PR Fish Bowl, public relations • May 3, 2017

10 Habits Of Highly Successful PR People

The Tony nominees were announced this week, and it’s award season for public relations as well. We are pleased to be contenders in a couple of categories. Nothing beats acknowledgment by industry peers for a job well done. The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. […]

Crenshaw Communications, PR Fish Bowl, public relations • April 27, 2017

PR Tips For Building Your Personal Brand

Throughout the past decade, public relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. There are concrete steps to […]

Crenshaw Communications, ImPRessions, public relations, reputation • April 25, 2017

American Airlines Soars Through A Potential Crisis

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. This time it was a scuffle between an American Airlines flight attendant and a passenger who […]

Crenshaw Communications, PR Fish Bowl, public relations • April 25, 2017

What We Learn From Famous PR Failures

Later this year, The Museum of Failure will open in Sweden. Those in public relations will notice the product flops it reportedly features, like Colgate beef lasagna, Harley Davidson perfume, and, of course, new Coke. But we like the museum for the lesson behind it, which is that even the biggest brands and most successful companies […]

Crenshaw Communications, ImPRessions, leadership, public relations • April 19, 2017

The PR Case For The Social CEO

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. The CEO job was mainly to deliver a strong financial performance. Today, things are different. A capable business leader is expected to also serve as a brand […]

Crenshaw Communications, PR Fish Bowl, public relations • April 18, 2017

Break These PR "Rules of Engagement"

Want your public relations to rule? Then be prepared to break some rules. Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the […]