public relations

Crenshaw Communications, PR Fish Bowl, public relations • April 14, 2017

How To Negotiate A PR Contract

Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” This is the process of avoiding mutual interference, or outright hazards, among systems under the control of one’s own sides. We […]

Crenshaw Communications, PR Fish Bowl, public relations • April 11, 2017

When To Turn Down A Media Interview

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Yet despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the gains. We don’t recommend an adversarial or “no comment” response, which is usually counterproductive. […]

crisis management, ImPRessions, public relations • April 10, 2017

United Flies Into A PR Storm

The public relations team at United had probably just started to breathe easy after the “leggings” mini-crisis when a second PR disaster hit. And this one’s a doozy. Late Sunday, a United passenger who refused to give up his seat on an overbooked flight was forcibly removed from the plane by police, to the horror […]

Crenshaw Communications, PR Fish Bowl, public relations • April 7, 2017

Boosting PR Campaigns With Targeted Video

As public relations campaigns become more sophisticated, they need to adapt to ever-changing digital habits and platforms. Though millions may have tuned into HBO for the finale of “Big Little Lies” this past weekend, millions more were watching it in some other form or on another device. A current forecast says that 74% of all Internet traffic […]

Crenshaw Communications, PR Fish Bowl, public relations • April 5, 2017

Tap Into These Influencer Trends For Better PR Results

Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company. With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder that PR people look at different influencer strategies to […]

Crenshaw Communications, PR Fish Bowl, public relations • March 31, 2017

10 Do’s And Don’ts For Better PR Ideas

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. We have culled a top ten list of do’s and don’ts to help foster successful idea generation from some of the best brains in the […]

Crenshaw Communications, measurement, PR Fish Bowl, public relations • March 28, 2017

Make PR Measurement A Priority

Technology is making the measurement of public relations outcomes easier, less time-consuming and more meaningful. Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention, sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” This enables teams to better identify what works and […]

Crenshaw Communications, ImPRessions, public relations • March 23, 2017

Influencer Marketing For B2B Brands

Can influencer marketing work for B2B brands? PR programs with influencer tactics evoke emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations, too. The names may not be as glamorous, but the impact is real. Here’s why. Most B2B companies operate in a competitive category characterized by a long selling […]

Crenshaw Communications, PR Fish Bowl, public relations • March 23, 2017

The Only B2B PR Event You’ll Ever Need

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a small group discussion event we call the business thought leadership panel. Once […]