public relations

Crenshaw Communications, public relations • March 21, 2017

5 Ways To Turn Negative Press into Positive PR

Uber may top the current list of major companies with public relations worries. Its controversial CEO just keeps stepping in it, and even when he doesn’t, the bad headlines keep on coming. But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can […]

Crenshaw Communications, public relations • March 17, 2017

5 Tips To A Successful PR Career

Public relations is a $13 billion industry employing 100,000 people in the US. And, the need for qualified PR people has never been greater. The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence. And that’s only counting start-ups – established businesses, […]

Crenshaw Communications, ImPRessions, public relations • March 15, 2017

Top PR Mistakes And How To Avoid Them

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency. But errors aren’t always predictable, which is one reason why PR is both endlessly fascinating and frustrating as a career. Years of experience have taught us that when a program isn’t working, it’s often […]

Crenshaw Communications, PR Fish Bowl, public relations • March 14, 2017

6 Steps To A Better PR RFP Process

In our own informal polling on how to improve the client-agency experience, a better public relations agency search process was near the top of the list. Central to that PR search process is the RFP or Request For Proposal. What’s the problem with RFPs? Typically agencies feel potential clients create unwieldy RFP documents that don’t […]

blogging, Crenshaw Communications, PR Fish Bowl, public relations • March 10, 2017

Making Your Blog More PR-Friendly

For those in the public relations industry, success starts with visibility. This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company sharing content must have a strategy for boosting its visibility and ensuring it is shareable and shared. Here’s what […]

Crenshaw Communications, PR Fish Bowl, public relations • March 7, 2017

7 Latest And Greatest PR Storytelling Tips

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, and with good reason. No one can resist a good story. Why do we click on a catchy headline or keep reading past the lead? Because we’ve been drawn in. PR professionals know that in the “attention economy” where consumer engagement is […]

Crenshaw Communications, ImPRessions, public relations • March 6, 2017

How To Protect Reputation In The Age Of Leaks

Most companies hire PR agencies to help them get out positive news. But what happens when the juiciest stories about a business aren’t flattering? What, if anything, can a PR or corporate communications expert do to turn things around? Consider Uber’s rough ride of late. First, a video of founder Travis Kalanick arguing with a […]

Crenshaw Communications, PR Fish Bowl, public relations • March 2, 2017

How PR Can Make The Most Of Analyst Relations

As we’ve advised in a previous post, every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. For nearly any vertical, it’s important to understand how analysts can be an asset to a PR program. PR is, after all, about reaching individual audiences, […]

Crenshaw Communications, PR Fish Bowl, public relations • March 1, 2017

Tell Better PR Stories With Snapchat

If part of your public relations strategy is to tell better stories and you haven’t incorporated Snapchat, here are good reasons to consider it. First of all, as most PRs know, Snapchat has outgrown its rep as a niche photo-messaging service. It’s an established social media entity valued at over $16 billion and with over 100 million […]