Are There Just Too Many PR People?
PR people have taken a beating in the past few weeks. Currently, it’s due to our increasing numbers. A recent example, among many, is a May piece in The Economist subtitled “Flacks Outnumber Hacks.” It compares PR professionals to “urban foxes” and calls us “slime-slingers,” among other things, while, oddly, positioning bloggers as the new […]
Read MoreApology PR: What Happened To The ‘Good Wife’?
For the record, I thought Rep. Anthony Weiner’s apology was fairly strong. He accepted responsibility, admitted that he lied, vowed to change, and issued apologies to practically everyone in the universe, even the Democrats’ Darth Vader, Andrew Breitbart. (Who, in a surreal move, nearly hijacked Weiner’s air time…but that’s another post.) Weiner then subjected himself to endless […]
Read MoreCrisis PR Tips From "Weinergate"
Last night, Jon Stewart mocked his own ambivalence about going below the belt on close friend Rep. Anthony Weiner in a bit that epitomized the appeal of the scandal known as “Weinergate.” A Tom Brokaw “angel” appeared over one shoulder urging journalistic restraint, while a Don Rickles “devil” on the other side repeated, “But it’s about Weiner’s […]
Read MoreHow To Get More From Your PR Firm
Even the best and most productive relationship between a company and its PR agency can be tested by a poor economy. For many businesses, a PR consultant or an agency commitment is a large investment, and one that’s increasingly under pressure to deliver against business and communications goals. How, then, can you make your relationship as fruitful as possible? […]
Read MoreKnow A Good PR Firm? Burson Marsteller Needs One
Those giant PR firms just can’t seem to get out of their own way. When Edelman was caught fake-blogging for Wal-Mart, it waited nearly a week before admitting it had hired bloggers to shill for the client while pretending to be just plain folks. This week, the PR world was buzzing after news broke that […]
Read MoreHow To Break Into PR: Advice For New Graduates
This graduation season, I’m more aware than ever of the legions of freshly degreed young people hoping to break into PR or another communications field. This is due to the economic climate, but it’s also because of my recent experience with the New York Women in Communications Foundation. The Foundation distributes scholarship monies to deserving young women […]
Read MoreHow Bin Laden Renewed My Faith In "Old" Media
It was after 11:00 p.m. eastern time when a tweet caught my eye, then another. Within moments, I learned that Bin Laden was dead, and that President Obama was preparing to speak about it on all major networks. This without leaving my Twitter app or clicking on a single link. The speed with which the news […]
Read MoreHave Press Agents Become "Suppress" Agents?
Recently I attended an awards luncheon where a prominent PR woman was honored for her fierce protectiveness of her clients and her way of shutting out press who didn’t promise positive coverage. It made me wonder about the guard-dog publicist in the age of social media. A few days later, I read the New York […]
Read MoreIs PR Really That Stressful?
There was lots of discussion in PR circles this week about CareerCast‘s annual list of Most Stressful Jobs, because public relations has moved into the #2 spot. That’s right, PR officer beat out photojournalist and even emergency medical technician, among other gigs, and was second only to airline pilot (where’s air traffic controller on this list?) […]
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