public relations

Crenshaw Communications, ImPRessions, public relations • October 19, 2016

Social Hashtag Campaign Is A PR Winner For Excedrin

Tying a brand to a big news story is a time-honored public relations tactic for earning media coverage. Sometimes it’s about a fast-breaking event, like a data security executive commenting on a major hack. Often there’s a narrow window of opportunity to ride the wave. Then there are stories that dominate over months, offering more […]

Crenshaw Communications, PR Fish Bowl, public relations • October 18, 2016

What Public Relations Can Take From Contract Theory

What does the recent Nobel Prize have to do with good public relations agency business practices? No, there’s not a Nobel for PR. But before you nod off in boredom, remember that a sound understanding of contract theory can enable smart negotiation and fair compensation. As you enter into your next relationship with any business […]

Crenshaw Communications, ImPRessions, public relations • October 13, 2016

Reporter Fahrenthold Crowdsources His Way To Glory

People who work in media and public relations like to say that click-bait headlines and hot takes have replaced traditional, “shoe-leather” reporting – the type that involves long hours of investigation, dogged pursuit of sources, and boring background interviews. Some even say the internet killed “real” journalism. But one reporter has turned that trope on […]

Crenshaw Communications, PR Fish Bowl, public relations • October 13, 2016

PR Turns Over A New Leaf With These Fall Books

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. Take time out from catching the latest viral video (we like this one) or binge-watching an addictive show like “Narcos” and pick up a book that will […]

Crenshaw Communications, PR Fish Bowl, public relations • October 11, 2016

Bisquick’s Flapjack Flap? Public Relations Weighs In

When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone. While Bisquick’s product may be yummy, its #PancakesvsWaffles Twitter hashtag campaign lacked taste – and good judgment – all the way around. The obvious […]

Crenshaw Communications, ImPRessions, public relations • October 7, 2016

15 Top Questions To Ask During A PR Agency Search

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It’s easy to be swept off your feet by a charismatic team, or dazzled by a slick presentation. How do you get both style and substance, as well as the perfect […]

Crenshaw Communications, PR Fish Bowl, public relations • October 7, 2016

Want To Tell Your Story? Tell Your Public Relations Firm

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Crafting and packaging compelling stories and conveying them to the right audience is the essence of building a brand through PR. Yet we’re […]

Crenshaw Communications, PR Fish Bowl, public relations • October 4, 2016

Why Your PR Agency Didn’t Win The Business

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. Beyond the bottom-line implications, a flow of fresh assignments is important for ensuring career growth for all staff, and it’s often a great team-builder. Whether the project is an extension of current work or something entirely new, it’s […]

Crenshaw Communications, PR Fish Bowl, public relations • September 30, 2016

What PR Agencies Can Learn From Advertising Week

Thousands of public relations, advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. As the lines between PR and advertising have blurred, the […]