public relations

Crenshaw Communications, PR Fish Bowl, public relations • August 2, 2016

How PR Gets The Most Out Of Media Spokespersons

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. This often required a long search, a sizeable investment of time and budget, and sometimes, a less-than-stellar performance as the interviews or resulting stories fell short. Experience working […]

Crenshaw Communications, PR Fish Bowl, public relations • July 28, 2016

PR And “Conventional” Wisdom

The public relations community watches U.S. political conventions a little differently than average viewers. Sure, we look for the highs and lows, gaffes and guffaws. But mostly those who toil at PR agencies or in corporate communications like to spot lessons that can be translated to the work we do for clients. The past two […]

Crenshaw Communications, PR Fish Bowl, public relations • July 21, 2016

A Journalist’s POV: 3 Questions From A PR Agency

Whether you work in B2B tech or consumer public relations, most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. While the goal is to get a reporter to include your company or product in a story, sometimes you get […]

Crenshaw Communications, crisis management, ImPRessions, public relations • July 20, 2016

PR Tips For Moving Past A Public Mistake

This week the Trump campaign and the Republican National Convention reminded the PR community — and everyone else — of the perils of mishandling a public mistake. Within an hour of what should have been the high point of a shaky first day for the RNC, the campaign was in full damage control mode. Melania […]

Crenshaw Communications, ImPRessions, marketing, public relations • July 13, 2016

Don’t Let Breaking News Steal Your Thunder

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. In most cases there’s sufficient lead time to schedule each element carefully. A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Even if the news isn’t directly […]

Crenshaw Communications, PR Fish Bowl, public relations • July 13, 2016

5 Winning PR Strategies For Nonprofits

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” This is particularly true when a team works for a nonprofit that is tackling a persistent social problem or seeking the cure for a disease. Most would think this work would be easy; who can say no […]

Crenshaw Communications, PR Fish Bowl, public relations • July 12, 2016

5 Ways To Keep Your PR Cool

The summer heat here in the Northeast has us thinking about the instances when it’s crucial to keep your PR cool. The scenarios are numerous — it could be in the midst of a live TV segment that’s going awry, a much-anticipated launch event where things aren’t working out the way you planned, or any […]

Crenshaw Communications, PR Fish Bowl, public relations • July 5, 2016

7 Bad PR Habits To Break Right Now

It’s a cliché that the public relations relations business needs better PR for itself, but did you ever wonder why it suffers from an image problem? Sometimes it’s due to the bad habits of those who practice PR. Every profession has its share of negative stereotypes; some are lighthearted, some have an ounce of truth […]

Crenshaw Communications, PR Fish Bowl, public relations • July 1, 2016

5 Signs You Should Wait To Invest In Tech PR

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire. Here are five “slow-down” signs to help time the plunge […]