public relations

Crenshaw Communications, PR Fish Bowl, public relations • September 27, 2016

How To Add "Borrowed Interest" To Your PR Campaign

What makes a winning public relations program? There are many factors, but one key to a strong program is what we used to call “borrowed interest.” PR works harder when teams build alliances with third parties to add credibility, news value, or social impact. We’ve been fortunate to have created several third-party collaborations with a […]

Crenshaw Communications, PR Fish Bowl, public relations • September 23, 2016

Improve Your Public Relations Writing With These Tips

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse […]

Crenshaw Communications, PR Fish Bowl, public relations • September 20, 2016

When PR Jumps On Breaking News (Brangelina Divorce Edition)

In the public relations industry, keeping up with the news is a must. This means hyper-vigilance to alerts about matters from the ultra-serious (terror arrests) to the news that Brad Pitt and Angelina Jolie are divorcing. Obviously, any divorce is sad for the family, and this one is compounded by an avalanche of media coverage. […]

Crenshaw Communications, PR Fish Bowl, public relations • September 15, 2016

Simple Tips For A Solid PR Strategy

At the beginning of any public relations engagement, the collaborators need to agree on goals for the campaign. It may be achieving a leadership position for a brand or helping differentiate vis a vis competitors. Sometimes the goals are very specific for a company that has just undergone a change of leadership or an acquisition. […]

Crenshaw Communications, ImPRessions, public relations • September 15, 2016

What B2C Can Learn From B2B PR

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl, B2C. Some of this reputation is deserved; it’s true that B2C public relations is often more glamorous and accessible than B2B. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack […]

Crenshaw Communications, PR Fish Bowl, public relations • September 12, 2016

A Local Journalist Answers Questions From A PR Agency

When putting together a media strategy for a new project, creative public relations teams know to look for ways to work with popular local or regional pubs. Of course, this works best when the company or organization is based in the area, but it doesn’t always have to be the case. If your story has resonance […]

Crenshaw Communications, ImPRessions, public relations • September 8, 2016

5 Ways PR Helps Drive Sales

A great PR program can generate media coverage, but does it drive sales? Some public relations agencies make these claims, and they’re often true. Yet it’s a tricky question. Glowing reviews can boost website traffic. A business feature story can trigger calls from VCs. And a strong reputation usually engages consumers over time. But as […]

Crenshaw Communications, PR Fish Bowl, public relations • September 6, 2016

Smart PR-Non-Profit Collaborations

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. But before embarking on the search for the perfect corporate social responsibility […]

Crenshaw Communications, ImPRessions, public relations • September 1, 2016

The Eight Habits Of Successful PR People

What does it take to be a great public relations professional? I’m sometimes asked this question by those entering the PR business. As with anything else, there’s a degree of innate ability involved in PR excellence, in addition to core skills like written and verbal communications. But there’s more to it than that. It was […]