public relations

Crenshaw Communications, ImPRessions, public relations • November 16, 2016

How PR And Content Marketing Can Work Together

Public relations and content marketing are powerful when they work together. This is particularly true for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Many PR practitioners naturally prioritize the generation of earned […]

Crenshaw Communications, PR Fish Bowl, public relations • November 15, 2016

PR Touts The Season’s Top Turkeys

Typically public relations agencies like to count the things we’re thankful for at this time of year. These lists often include new technology-based PR tools or the latest social or other media platforms. But given these crazy times, we thought it more fitting to discuss some of the boneheaded PR moves we have seen lately. We’re […]

Crenshaw Communications, PR Fish Bowl, public relations • November 10, 2016

PR Lessons From Top TV And Film

Film and TV are two great places to find helpful and interesting takes on public relations and media. As far back as 1957’s “Sweet Smell of Success” starring Tony Curtis as a less than scrupulous PR man, there have been media depictions, good, bad and ugly, of the industry and its players. Every so often it’s important to […]

Crenshaw Communications, PR Fish Bowl, public relations • November 8, 2016

How PR Is Easing Election Anxiety

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. It’s our hunch that no matter what the beat, journalists will be sticking to pre-and post-election coverage for a while. The 2016 election has caused angst for […]

Crenshaw Communications, ImPRessions, public relations • November 5, 2016

Six Ways To "Hack" Your PR Program

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Compared to digital marketing and advertising, which has only become more automated over time, our […]

Crenshaw Communications, PR Fish Bowl, public relations • November 3, 2016

The Best PR? Simple Ideas, Well Packaged

While the expression “man bites dog” wasn’t coined to describe public relations work, it might as well have been. In PR, it’s our experience that a simple twist on the expected is often the basis for juicy, media-appealing stories. We challenge ourselves daily to find the unusual in the humdrum or create the contrarian POV that […]

Crenshaw Communications, PR Fish Bowl, public relations • November 1, 2016

Public Relations Terms To Know

Every industry has its jargon, and PR is no exception. Some industry-speak can be overblown and annoying, used solely to show how “in-the-know” one may be. However, other words and phrases are important and necessary shorthand to get the job done. We all know how much the business has changed since its beginnings in the early […]

Crenshaw Communications, PR Fish Bowl, public relations • October 25, 2016

5 Ways Great Visuals Enhance Public Relations

Excellent writing is the backbone of all good public relations, but today, any great story is made better by adding compelling visuals. According to NewsCred: 40% of people will respond better to visual information than plain text. With that said, we thought it a good time to review some excellent ways to make sure you’re incorporating […]

Crenshaw Communications, PR Fish Bowl, public relations • October 21, 2016

A Public Relations Situation: Tips For Wrangling Reporters

In our occasional series, “A Public Relations Situation,” we examine real-life PR agency incidents and how our team has dealt with them. In so doing, we can impart some words of wisdom that may help you avoid or manage your own PR “situation.” Media relations is the bread and butter of most PR agencies, and […]