Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • March 7, 2017

7 Latest And Greatest PR Storytelling Tips

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, and with good reason. No one can resist a good story. Why do we click on a catchy headline or keep reading past the lead? Because we’ve been drawn in. PR professionals know that in the “attention economy” where consumer engagement is […]

Crenshaw Communications, ImPRessions, public relations • March 6, 2017

How To Protect Reputation In The Age Of Leaks

Most companies hire PR agencies to help them get out positive news. But what happens when the juiciest stories about a business aren’t flattering? What, if anything, can a PR or corporate communications expert do to turn things around? Consider Uber’s rough ride of late. First, a video of founder Travis Kalanick arguing with a […]

Crenshaw Communications, PR Fish Bowl, public relations • March 2, 2017

How PR Can Make The Most Of Analyst Relations

As we’ve advised in a previous post, every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. For nearly any vertical, it’s important to understand how analysts can be an asset to a PR program. PR is, after all, about reaching individual audiences, […]

Crenshaw Communications, PR Fish Bowl, public relations • March 1, 2017

Tell Better PR Stories With Snapchat

If part of your public relations strategy is to tell better stories and you haven’t incorporated Snapchat, here are good reasons to consider it. First of all, as most PRs know, Snapchat has outgrown its rep as a niche photo-messaging service. It’s an established social media entity valued at over $16 billion and with over 100 million […]

Crenshaw Communications, PR Fish Bowl, public relations • February 23, 2017

PR: Separating Fact from Fiction

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Campaigns also win when client-agency partnerships are strong and the players are fully engaged. However, in PR, there are also many myths (alternative facts?) which we like to explore from time to time to help companies better […]

Crenshaw Communications, ImPRessions, public relations • February 23, 2017

The Top Threats To Your Company’s Reputation

In today’s volatile media and social environment, good PR comes at a premium and brand reputation is fragile. Look at Trump’s dressing down of many businesses, or the controversy Uber has run into when founder Travis Kalanick acts out. (More on that later.) Some argue that any type of buzz is good for business, even […]

Crenshaw Communications, PR Fish Bowl, public relations • February 21, 2017

Don’t Ask Your PR Agency These Questions

Determining that a public relations firm has the right chops for the job is just the first step in a quest to find the right PR partner. It’s not enough for an agency to look good “on paper.” The two companies need to delve into each other’s assets and attitudes to see if the fit […]

Crenshaw Communications, PR Fish Bowl, public relations • February 17, 2017

Writing The Killer PR Plan

When a public relations firm signs a new account, or an internal PR team is granted budget approval, excitement is in the air. Take a little time to celebrate, then let the real work begin. And that work starts with a well-written plan. To craft a killer PR plan, here are some steps to consider before you […]

Crenshaw Communications, ImPRessions, public relations • February 15, 2017

PR Pros Take On A President

Has public relations finally won the respect of journalists? Sure, PRs and media work together, and we need each other. But the relationship between “flacks and hacks” is an odd and uneasy symbiosis. That’s why a recent piece in the Columbia Journalism Review about PR professionals and the war between our 45th president and […]