Crenshaw Communications

Crenshaw Communications, ImPRessions, public relations • May 22, 2017

6 Ways PR Builds Brand Marketing

Some say the goal of a great public relations program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. A strong public […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 18, 2017

Six Steps to Better PR/Media Relationships

Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.” That’s a little like Elmore Leonard advising writers to “try to leave out the part that readers tend to skip.” Simple, yet true, and harder than […]

Crenshaw Communications, PR Fish Bowl, public relations • May 15, 2017

Top 10 Reasons To Work At A PR Firm

Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations. Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the […]

Crenshaw Communications, PR Fish Bowl, public relations • May 12, 2017

Making The Most Of A Hashtag Strategy

Nearly every public relations campaign can benefit from smart use of hashtags, those words that start with the symbol # and make social content more searchable by topic. Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Building Better Hashtags Hashtags work best when […]

Crenshaw Communications, ImPRessions, public relations • May 9, 2017

Should Public Relations Change Its Name?

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Who, me, a publicist? Of course, he meant no disrespect, and I didn’t take offense. But for some PR people, the […]

Crenshaw Communications, PR Fish Bowl, public relations • May 8, 2017

PR Secrets For Scoring Great Media Coverage

When it comes to good public relations, a company can have great potential that for one reason or another is never realized in the form of media coverage. There can be a number of reasons, including bad timing, a poor approach, or competition in the space. But it’s often simply because the company is unprepared for […]

Crenshaw Communications, PR Fish Bowl, public relations • May 4, 2017

Improve B2B PR With Better Bylines

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Harder than you think, if you want editors to consider your content for publication. […]

Crenshaw Communications, PR Fish Bowl, public relations • May 3, 2017

10 Habits Of Highly Successful PR People

The Tony nominees were announced this week, and it’s award season for public relations as well. We are pleased to be contenders in a couple of categories. Nothing beats acknowledgment by industry peers for a job well done. The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. […]

Crenshaw Communications, PR Fish Bowl, public relations • April 27, 2017

PR Tips For Building Your Personal Brand

Throughout the past decade, public relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. There are concrete steps to […]