Crenshaw Communications

Crenshaw Communications, ImPRessions, public relations, reputation • April 25, 2017

American Airlines Soars Through A Potential Crisis

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. This time it was a scuffle between an American Airlines flight attendant and a passenger who […]

Crenshaw Communications, PR Fish Bowl, public relations • April 25, 2017

What We Learn From Famous PR Failures

Later this year, The Museum of Failure will open in Sweden. Those in public relations will notice the product flops it reportedly features, like Colgate beef lasagna, Harley Davidson perfume, and, of course, new Coke. But we like the museum for the lesson behind it, which is that even the biggest brands and most successful companies […]

Crenshaw Communications, ImPRessions, leadership, public relations • April 19, 2017

The PR Case For The Social CEO

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. The CEO job was mainly to deliver a strong financial performance. Today, things are different. A capable business leader is expected to also serve as a brand […]

Crenshaw Communications, PR Fish Bowl, public relations • April 18, 2017

Break These PR "Rules of Engagement"

Want your public relations to rule? Then be prepared to break some rules. Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the […]

Crenshaw Communications, PR Fish Bowl, public relations • April 14, 2017

How To Negotiate A PR Contract

Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” This is the process of avoiding mutual interference, or outright hazards, among systems under the control of one’s own sides. We […]

Crenshaw Communications, PR Fish Bowl, public relations • April 11, 2017

When To Turn Down A Media Interview

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Yet despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the gains. We don’t recommend an adversarial or “no comment” response, which is usually counterproductive. […]

Crenshaw Communications, PR Fish Bowl, public relations • April 7, 2017

Boosting PR Campaigns With Targeted Video

As public relations campaigns become more sophisticated, they need to adapt to ever-changing digital habits and platforms. Though millions may have tuned into HBO for the finale of “Big Little Lies” this past weekend, millions more were watching it in some other form or on another device. A current forecast says that 74% of all Internet traffic […]

Crenshaw Communications, crisis management, ImPRessions • April 6, 2017

Pepsi’s Smart Response To Its PR Controversy

Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. After Twitter lit up with nasty tweets and late-night comics poured on scorn, Pepsi reacted quickly. Its response was so simple, sensible, and honest […]

Crenshaw Communications, PR Fish Bowl, public relations • April 5, 2017

Tap Into These Influencer Trends For Better PR Results

Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company. With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder that PR people look at different influencer strategies to […]