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Crenshaw Communications, ImPRessions, public relations • June 15, 2017
Why Your First PR Job Should Be At A PR Agency
It’s inspiring to meet newly minted public relations or communications grads looking to crack that first job in their chosen field. And though the first break is rarely easy, for anyone set on a career in PR there are likely to be forks in the road at the beginning of the career journey. I […]
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Crenshaw Communications, PR Fish Bowl, public relations • June 13, 2017
Avoid These 7 PR "Surprises"
Surprises? Great for parties and gifts, but not so great for public relations. Like many client service businesses, ours works best when it’s predictable and reliable. This means attention to staffing, budgets, deadlines and prep work to ensure successful outcomes. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to […]
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Crenshaw Communications, PR Fish Bowl, public relations • June 8, 2017
A Summer PR Playlist
Summer in public relations includes outdoor meetings, shorts and flip-flops (if your office works that way), Summer Fridays, and an all-around happier work environment. But it doesn’t mean we strive any less to keep clients happy and implement great new campaigns. If you find yourself needing any more motivation, music is always key and we […]
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Crenshaw Communications, ImPRessions • June 7, 2017
When A Small Business Has A Big (PR) Advantage
Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists […]
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Crenshaw Communications, PR Fish Bowl, public relations • June 6, 2017
Dos & Don’ts For Winning PR Awards
In public relations, it’s always gratifying to be recognized by one’s peers. Typically, that recognition comes in the form of industry awards. Right now we’re finalists in a couple of awards competitions, and we’ve won our fair share as well. So, we thought it might be a good time to review what helps make […]
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Crenshaw Communications, crisis management, ImPRessions • May 31, 2017
7 Ways To Crisis-Proof Your Brand
What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral last month, the media – and a global audience of prospective customers – were shocked. It may not have hurt the airline’s stock price in the long term, but CEO Oscar […]
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Crenshaw Communications, PR Fish Bowl, public relations • May 30, 2017
Top PR Picks For Summer Reads
When choosing top summer books with public relations interest, our first “KPI” (key performance indicator) is anything that is well-written. Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff. After that, the criteria looks like this: books that touch on PR and marketing; […]
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Crenshaw Communications, PR Fish Bowl, public relations • May 25, 2017
Avoid These Five Costly PR Agency Mistakes
Congratulations, you’ve retained a new public relations firm, and you’re getting ready to kick off a successful partnership. Like any new relationship, this one is in the honeymoon phase as everyone gets to know each other. But things are about to get real, so all parties need to be on their toes to ensure success […]
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blogging, Crenshaw Communications, PR Fish Bowl, public relations • May 23, 2017
The Best PR Tips For Promoting Blog Posts
Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. And, according to TrackMaven, you might want to publish your post at 3 p.m. EST for the highest number of […]
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