public relations

blogging, Crenshaw Communications, PR Fish Bowl, public relations • May 31, 2016

Best Blogging Tips For PR Professionals

Because writing is such an integral part of public relations work, those in the field often make terrific bloggers. But good, crisp writing – and the inspiration that drives it – is only part of what makes a blog well-read and shareable. There are some do’s and don’ts that can make the difference between a […]

Crenshaw Communications, PR Fish Bowl, public relations • May 26, 2016

PR’s Future: What Will The Next 10 Years Bring?

It seems there’s no end to the conversation over how public relations will change in the coming years. Predictions, warnings, and optimistic expectations about the future of PR and communications abound. It’s helpful for a PR team to consider what lies ahead, as it helps keep us sharp, adaptable, and in a constant learning mode. […]

Crenshaw Communications, PR Fish Bowl, public relations • May 24, 2016

Perfecting Your PR Messaging

Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program. Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format. This must hold true whether your team is speaking to […]

Crenshaw Communications, PR Fish Bowl, public relations • May 19, 2016

3 PR Pitfalls To Avoid This Memorial Day

Memorial Day is both a somber holiday and the joyful unofficial start to summer, making it ripe with potential PR pitfalls for the uninitiated. Many a well-intentioned company has put their foot in it on the day when Americans remember those who died in service to the country. Those who labor in public relations should think […]

Crenshaw Communications, ImPRessions, public relations • May 18, 2016

The Five "Rs" of PR: How PR Can Boost Brand Marketing

Although they’re sometimes confused, marketing and public relations are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. But in the ideal world, the two work together and reinforce one another to reach business goals. The visibility generated from a smart PR program […]

Crenshaw Communications, PR Fish Bowl, public relations • May 13, 2016

5 PR Faux Pas And A Few Genius Moves

In public relations, the work we do is often described in military terms: we have a mission or we go into attack mode; some teams are positioned as “boots on the ground.” Whatever the PR “mission critical” is, here are some actions to avoid for flawless execution as well as some genius moves. PR faux pas […]

Crenshaw Communications, PR Fish Bowl, public relations • May 10, 2016

7 Keys To Using Surveys For PR

In public relations, as with with so many practices, having good data is important. Whether your focus is in consumer or B2B tech PR or communications programs for fintech or nonprofit work, being able to serve up precise numbers can go a long way in media relations. Surveys are effective for generating such data. If done […]

Crenshaw Communications, ImPRessions, public relations • May 10, 2016

When The CEO Takes A Stand

There was a time when good public relations dictated that a CEO shouldn’t take a position on a controversial issue. A public stand, of course, can risk backlash among customers or employees. Conventional PR wisdom may be changing. Starbucks chief Howard Schultz is known for his willingness to wade into treacherous waters – from healthcare […]

Crenshaw Communications, ImPRessions, public relations • May 9, 2016

How To Tell A (PR) Client They’re Wrong

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. My colleague agreed but warned me that I was “telling him […]