public relations

Crenshaw Communications, PR Fish Bowl, public relations • May 3, 2016

Clever PR Ideas For Mother’s Day

Mother’s Day is one of the most unavoidable holidays when it comes to marketing opportunities, and for public relations campaigns, it’s not one to be ignored. But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Still, clever ideas that […]

Crenshaw Communications, PR Fish Bowl, public relations • April 28, 2016

5 Tips For PR Pros Too Busy To Write

A top public relations agency is a busy, demanding workplace. The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more. And that’s just the morning! Clearly it can be […]

Crenshaw Communications, ImPRessions, public relations • April 27, 2016

10 PR Commandments For Startups

For a technology startup company, good public relations can go a long way. But when and how to execute a strategic PR program can vary with the individual business. Principals of early early-stage companies don’t always recognize how to deploy PR to maximum effect. The most critical decision isn’t whether to hire a PR agency […]

Crenshaw Communications, PR Fish Bowl, public relations • April 26, 2016

What PR Can Do – And What It Can’t

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. When done well, a strategic PR program is good at achieving certain objectives while other disciplines fit different needs. PR is most effective at: Packaging a company’s story to resonate with reporters The seasoned PR […]

Crenshaw Communications, ImPRessions, public relations, reputation • April 21, 2016

How To Win A PR War (Hubspot vs Dan Lyons)

Marketing software company Hubspot’s recent struggle with writer Dan Lyons is instructive for anyone embroiled in a public relations war about reputation. The brouhaha wasn’t as public as some such battles – largely because Hubspot isn’t a consumer company — but it made the rounds in technology circles faster than new malware and probably caused […]

Crenshaw Communications, ImPRessions, public relations • April 14, 2016

Managing The Risks Of Influencer Marketing

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. But any influencer marketing opportunity comes with risks and caveats, as recent news suggests. Compliance. Lord & Taylor recently settled charges brought by the Federal Trade Commission for […]

Crenshaw Communications, PR Fish Bowl, public relations • April 14, 2016

8 Podcasts PR People Should Know

Public relations pros tend to love podcasts, and we’re no exception! Once an under-the-radar media form that blended the old school (radio) with the new (digital distribution), podcasts have certainly come into their own. We love them for obvious reasons: many are incredibly informative, taking the time to thoroughly explain an important topic, and how […]

Crenshaw Communications, PR Fish Bowl, public relations • April 12, 2016

How PR Can Treat Every Company Like a Start-Up

Once an established company decides to engage in public relations activities, the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.” Re-examine the mission. We have […]

Crenshaw Communications, ImPRessions, public relations • April 8, 2016

6 Ways To Grow Earned Media Results In PR

A well-designed public relations campaign can be an asset to any organization. But sometimes the PR team works hard to generate results, then moves on to the next thing. In order to truly optimize the public relations investment, the publicity placements should work as hard as we do. Here are some ways to amplify those […]