Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • February 18, 2016

6 PR-Friendly Traits Of Successful Startups

When you’re a technology PR agency working with mature startups in growth mode, certain characteristics form patterns as you develop PR strategies. As natural storytellers, we’re always looking for the compelling narratives that tie to broader themes, and when it comes to tech companies, these traits tend to make themselves clear. Here are the PR-friendly […]

Crenshaw Communications, PR Fish Bowl, public relations • February 16, 2016

Top 10 PR "Best Practices" For LinkedIn

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. LinkedIn was launched in 2003 as a social networking site for the business community but it has evolved as a […]

Crenshaw Communications, PR Fish Bowl, public relations • February 11, 2016

5 Ways PR Can Maximize Thought Leadership

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Thought leaders are often defined as the leading authorities in their field of mastery […]

Crenshaw Communications, PR Fish Bowl, public relations • February 9, 2016

SWAK: PR Valentines For 2016

Public relations work can sometimes be a thankless task, but occasionally PR pros receive “valentines” of sorts. Like the ideal client, or the story that just keeps getting better and better, the approach of Valentine’s Day is the perfect time to chronicle our favorite gifts. Here are just a few PR valentines that make us feel […]

Crenshaw Communications, ImPRessions, public relations • February 4, 2016

Martin Shkreli’s Guide To PR Suicide

Talk about a public relations lesson in what not to do. Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. Shkreli has become a public villain of cartoonish proportions. It started when, as CEO of […]

Crenshaw Communications, PR Fish Bowl, public relations • February 4, 2016

6 Tips For Picking The Right PR Firm

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your […]

Crenshaw Communications, ImPRessions, public relations • February 2, 2016

Winning The Expectations Game In PR: Advice For Companies And Agencies

How is a PR agency engagement like the Iowa caucus? A day after the first real contest, it’s clear that the election isn’t just about polls, punditry, or even the final count. When it comes to public perception, it’s all about expectations, and whether the reality measures up. The same principle holds true in a […]

Crenshaw Communications, PR Fish Bowl, public relations • February 2, 2016

PR Predictions For This Year’s Super Bowl Matchup

This week’s “Golden Anniversary” of the Super Bowl is also predictable PR gold. The fans and the media have two great heroes to root for and the differences couldn’t be more stark. Cam Newton, the 26-year-old wunderkind for the Carolina Panthers in only its second Super Bowl outing will be up against beloved veteran Peyton Manning, […]

Crenshaw Communications, media relations, News, PR Fish Bowl, public relations • January 28, 2016

A Journalist’s POV: 3 Questions From A PR Team

Like many in the PR world, I am an unabashed podcast junkie. The best of the genre provide in-depth looks at a range of people or ideas, and they often include the extra interview questions that you just don’t get on traditional radio shows. Podcasts can spark ideas that are just irresistible to the PR […]