Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • February 17, 2017

Writing The Killer PR Plan

When a public relations firm signs a new account, or an internal PR team is granted budget approval, excitement is in the air. Take a little time to celebrate, then let the real work begin. And that work starts with a well-written plan. To craft a killer PR plan, here are some steps to consider before you […]

Crenshaw Communications, ImPRessions, public relations • February 15, 2017

PR Pros Take On A President

Has public relations finally won the respect of journalists? Sure, PRs and media work together, and we need each other. But the relationship between “flacks and hacks” is an odd and uneasy symbiosis. That’s why a recent piece in the Columbia Journalism Review about PR professionals and the war between our 45th president and […]

Crenshaw Communications, PR Fish Bowl, public relations • February 14, 2017

PR Tips For Crowdfunding Campaigns

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped […]

Crenshaw Communications, ImPRessions, public relations • February 9, 2017

9 Secrets Of Great PR For Startups

Does a startup business always need to hire a PR agency? There’s no shortage of advice on the question, and much of it is contradictory. Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan […]

Crenshaw Communications, PR Fish Bowl, public relations • February 7, 2017

Top Tips To Prioritize PR Spending

Recently, 500 public relations, social media, and marketing experts were asked by Meltwater, the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation. Some of the findings were expected; respondents mentioned the blending of marketing and PR responsibilities, as […]

Crenshaw Communications, media relations, PR Fish Bowl • February 2, 2017

Why Your PR Firm Wants To Fire You

There’s nothing like the thrill of starting a public relations partnership with a new client. All parties are on best behavior, getting to know one another and establishing the rhythm of a working relationship. But, then like a sinking ship, signs start appearing that make you ask if the “marriage” is on the rocks. Many […]

Crenshaw Communications, ImPRessions, leadership • January 30, 2017

When Brands Get Political: Is It Good PR?

A couple of weeks ago, I was called by two journalists wanting public relations insights on companies hit with blowback for comments about our new president. Should brands get political, they wanted to know? I shared my perspective that brands shouldn’t always shy away from controversy, summarizing with, “You can’t put your head in a hole, […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 30, 2017

PR Pitches Journalists Will Love

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. OK, seems simple enough. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story […]

Crenshaw Communications, PR Fish Bowl, public relations • January 24, 2017

How To Make PR Surveys Work Harder

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. But a survey is an investment, and outcomes can be unpredictable. Here are […]