Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • November 8, 2016

How PR Is Easing Election Anxiety

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. It’s our hunch that no matter what the beat, journalists will be sticking to pre-and post-election coverage for a while. The 2016 election has caused angst for […]

Crenshaw Communications, ImPRessions, public relations • November 5, 2016

Six Ways To "Hack" Your PR Program

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Compared to digital marketing and advertising, which has only become more automated over time, our […]

News • November 4, 2016

A Non-Spooky Halloween Celebration

Our Halloween party this year was fun and festive. The six Annual Halloween Costume Contest finalists were mostly whimsical ideas, from a giant marshmallow to superheroes! The most sinister getup being Arlyn’s skeleton suit, which wasn’t very scary at all. Next year, costumes mandatory!

Crenshaw Communications, PR Fish Bowl, public relations • November 3, 2016

The Best PR? Simple Ideas, Well Packaged

While the expression “man bites dog” wasn’t coined to describe public relations work, it might as well have been. In PR, it’s our experience that a simple twist on the expected is often the basis for juicy, media-appealing stories. We challenge ourselves daily to find the unusual in the humdrum or create the contrarian POV that […]

Crenshaw Communications, PR Fish Bowl, public relations • November 1, 2016

Public Relations Terms To Know

Every industry has its jargon, and PR is no exception. Some industry-speak can be overblown and annoying, used solely to show how “in-the-know” one may be. However, other words and phrases are important and necessary shorthand to get the job done. We all know how much the business has changed since its beginnings in the early […]

Crenshaw Communications, ImPRessions • October 27, 2016

When A Privacy Breach Is A PR Crisis: How To Avoid It

What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Hillary Clinton’s campaign is currently dealing with a regular trickle of private emails […]

Crenshaw Communications, PR Fish Bowl, public relations • October 25, 2016

5 Ways Great Visuals Enhance Public Relations

Excellent writing is the backbone of all good public relations, but today, any great story is made better by adding compelling visuals. According to NewsCred: 40% of people will respond better to visual information than plain text. With that said, we thought it a good time to review some excellent ways to make sure you’re incorporating […]

Crenshaw Communications, PR Fish Bowl, public relations • October 21, 2016

A Public Relations Situation: Tips For Wrangling Reporters

In our occasional series, “A Public Relations Situation,” we examine real-life PR agency incidents and how our team has dealt with them. In so doing, we can impart some words of wisdom that may help you avoid or manage your own PR “situation.” Media relations is the bread and butter of most PR agencies, and […]

Crenshaw Communications, ImPRessions, public relations • October 19, 2016

Social Hashtag Campaign Is A PR Winner For Excedrin

Tying a brand to a big news story is a time-honored public relations tactic for earning media coverage. Sometimes it’s about a fast-breaking event, like a data security executive commenting on a major hack. Often there’s a narrow window of opportunity to ride the wave. Then there are stories that dominate over months, offering more […]