Our Insights

Crenshaw Communications, media relations, PR Fish Bowl, public relations • December 27, 2016

The Worst PR Advice We’ve Ever Heard

As we gear up for whatever public relations challenges we face in 2017, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. The old notion that any PR is good PR does not apply in today’s climate, if it ever did; a public mistake will […]

Crenshaw Communications, ImPRessions, public relations, reputation • December 21, 2016

When Trump Attacks: Turn Mean Tweets Into Positive PR

Some PR pros consider Donald Trump a master of public relations. The $2 billion worth of media coverage his campaign earned helped him stand out in a crowded GOP field and win his party’s nomination. And one of Trump’s standout skills is his facility with Twitter insults. No one is immune to the POTUS Twitter […]

Crenshaw Communications, PR Fish Bowl, public relations • December 21, 2016

How To Pick The Right PR Firm

Whether you run a tech start-up or manage an established brand, you may be looking to bring on a top public relations firm in the coming year. There’s no such thing as a one-size-fits-all approach when it comes to bringing on an outside PR team, and the search process can be daunting. Here are some […]

Crenshaw Communications, PR Fish Bowl, public relations, technology • December 20, 2016

What’s New In B2B Tech PR For 2017

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show), those of us who toil in B2B tech public relations will be looking for 2017 trends to take advantage of industry moves and stake out positions for clients. As we get ready for the new year, we’ve interviewed some […]

Crenshaw Communications, PR Fish Bowl • December 16, 2016

Five PR Predictions For 2017

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing in the industry this year was the way it evolved, thanks in large part to constantly-changing technology. PR folks now have more ways to get their clients’ messages across than ever before. With the year dwindling down, it’s time […]

Crenshaw Communications, ImPRessions • December 15, 2016

How To Thrive At A PR Agency

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency of any size is a solid starting point. If your work takes you on a corporate or nonprofit path, the broad experience gained at a […]

Crenshaw Communications, News • December 14, 2016

Crenshaw Named Among New York’s Top Tech PR Agencies

Today we were excited to learn that Crenshaw Communications has earned a spot on the New York Observer’s list of New York’s Top Specialty PR Agencies. With just 50 slots to recognize New York City’s top PR firms every year, the Observer ranked agencies in each of 10 major categories that define the industry. As […]

Crenshaw Communications, PR Fish Bowl, public relations • December 9, 2016

A PR Playlist For 2017

Albert Schweitzer once said that there are two means of refuge from “the miseries of life” — music and cats. We think most public relations people would agree with that, at least about music. We also believe music can be a great motivator. It’s paradoxically a stimulus as well as a way to calm down and […]

Crenshaw Communications, ImPRessions • December 6, 2016

How Public Relations Can Fight Fake News

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous […]