Our Insights

Crenshaw Communications, ImPRessions, public relations • January 23, 2017

Public Relations And The Big Lie

As journalists grapple with “alternative facts” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president. Those shoes are pretty uncomfortable. As the Trump and the media squared off, I was struck by a provocative […]

Crenshaw Communications, PR Fish Bowl, public relations • January 20, 2017

A Journalist’s POV: 3 Questions From A PR Agency

In public relations, it’s often said that you’re only as good as your media contacts. We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. For clients for whom key trade or vertical publications are important, those connections are doubly important. Not only do they help generate targeted media coverage, […]

Crenshaw Communications, ImPRessions, public relations, reputation • January 19, 2017

How PR And Customer Service Can Work Together

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but […]

Crenshaw Communications, PR Fish Bowl, public relations • January 16, 2017

Increasing PR Productivity With New Tech Tools

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned. So we thought it was time for a look at some new tech tools and apps to help our industry find more effective […]

Crenshaw Communications, ImPRessions, public relations • January 12, 2017

How To Manage A Press Conference (If You’re Not Donald Trump)

Donald Trump gave his first press conference as President-Elect yesterday. Reactions to the presser may vary with the political views of the observer, but most professional PR people would probably say it did not go well. Overall, the transition team seems to be stuck in campaign mode. The briefing was staged more like a mini-rally […]

blogging, Crenshaw Communications, ImPRessions, marketing • January 5, 2017

The Top PR Trends For 2017

Like any other business discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the worldwide PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 billion over the next five years. According to […]

Crenshaw Communications, PR Fish Bowl, public relations • January 5, 2017

Do’s And Don’ts Of A Successful PR Agency Partnership

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Do be prepared to bare your (company) […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 3, 2017

Last-Minute PR Tips For A Successful CES

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Your main objective? Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber. No […]

Crenshaw Communications, crisis management, ImPRessions • December 28, 2016

The Biggest PR Disasters Of 2016

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. It was a year of surprises, setbacks, and scandals. Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. Samsung’s product recall gets heated Samsung’s Galaxy Note 7 showed […]