Our Insights

Crenshaw Communications, PR Fish Bowl, public relations, social media • December 6, 2016

Enhance PR Through These Simple Social Media Tips

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Many social media managers use the […]

Crenshaw Communications, PR Fish Bowl, public relations • December 2, 2016

PR’s Feel-Good Stories Of The Season

Anyone in public relations would agree that the news stories of 2016 have been crazy. Many were vicious (think politics) many were untrue (again, think politics) and some were hopeful and encouraging. This is the time of year we prefer to focus on a few of those. Instead of looking for handouts, homeless man hands […]

News • November 29, 2016

Dorothy Crenshaw Quoted In An Article By The Boston Globe

Our team is excited to see our CEO Dorothy Crenshaw, Crenshaw Communications Founder, quoted in The Boston Globe article “When a Company is Praised by Bigots, What’s it to do?” New Balance is currently learning the hard way about crisis communications, facing a firestorm since the company praised the President-elect and Neo-Nazis ran with it. […]

Crenshaw Communications, ImPRessions, public relations • November 27, 2016

How PR Agencies Set Budgets And Billing Rates

For any brand or business looking to bring on a PR agency, the cost of a quality public relations program is a key factor in the decision. Yet for the uninitiated, the different ways agencies budget and bill can be opaque, to say the least. That makes it difficult to get an apples-to-apples comparison when […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 23, 2016

PR Looks At Content Trends For 2017

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people […]

Crenshaw Communications, PR Fish Bowl, public relations • November 18, 2016

Five Key Skills For Modern PR Professionals

To succeed in public relations today, professionals need the skills to fit in with this ever-changing industry. Technology – from marketing automation to Virtual Reality – has done much to change the paradigm. It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes succeed to […]

Crenshaw Communications, ImPRessions, public relations • November 16, 2016

How PR And Content Marketing Can Work Together

Public relations and content marketing are powerful when they work together. This is particularly true for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Many PR practitioners naturally prioritize the generation of earned […]

Crenshaw Communications, PR Fish Bowl, public relations • November 15, 2016

PR Touts The Season’s Top Turkeys

Typically public relations agencies like to count the things we’re thankful for at this time of year. These lists often include new technology-based PR tools or the latest social or other media platforms. But given these crazy times, we thought it more fitting to discuss some of the boneheaded PR moves we have seen lately. We’re […]

Crenshaw Communications, PR Fish Bowl, public relations • November 10, 2016

PR Lessons From Top TV And Film

Film and TV are two great places to find helpful and interesting takes on public relations and media. As far back as 1957’s “Sweet Smell of Success” starring Tony Curtis as a less than scrupulous PR man, there have been media depictions, good, bad and ugly, of the industry and its players. Every so often it’s important to […]