Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations, social media • December 3, 2015

Under The Influence: PR And Third-Party Endorsers

As most PR experts know, word-of-mouth recommendations from friends and family are still powerful: 84% of respondents in a recent survey claim this source is the most trustworthy. As more of our time is dominated by social media, the definition of “friends” in particular has spread to include celebrities, authors, companies and the ubiquitous brand […]

Crenshaw Communications, ImPRessions, public relations • December 3, 2015

8 Painless SEO Tips For PR Plans

Public relations and SEO are closer than ever since Google moved to reward content quality over dubious backlinks or black-hat technology schemes. The emphasis on quality content highlights attributes and skills like storytelling, long-form material, and the third-party endorsement that comes with earned media. That’s great news for PR pros. Yet PR hasn’t quite fulfilled […]

Crenshaw Communications, PR Fish Bowl, public relations • December 1, 2015

How To Drive PR With Long-Form Content

In today’s fast-paced digital media landscape, long-form content is easily overlooked for driving PR. But there’s a growing consensus — especially among content marketers — that says longer content is coming into its own, gaining in both popularity and effectiveness in generating leads. From a public relations perspective, longer content is an effective way to […]

Crenshaw Communications, ImPRessions • November 25, 2015

8 Things A New York PR Agency Is Thankful For This Holiday

Another Thanksgiving holiday has rolled around, so it’s time to offer gratitude for all things large and small that make life at a NY PR agency one of the most intriguing, maddening, and satisfying careers a person could ever want. Here’s the 2015 list. PR’s value as a business tool. As an industry, our “stepchild” […]

Crenshaw Communications, ImPRessions, public relations • November 18, 2015

Six Essential Communications Skills For PR People

Those who succeed in public relations must be naturally good at communicating, right? Not always. PR has changed dramatically over the past few years, which calls for new or enhanced skills. Professional communicators today are more likely to be reaching customers or constituencies directly than merely going through the filter of media. And many of […]

Crenshaw Communications, PR Fish Bowl, public relations • November 17, 2015

A Day In The Life Of A PR Team

A day in the life of a busy NYC PR team? For me that often means starting the day with a great idea sparked by something I’ve heard or read in the morning news. Since I wake up and scan Twitter, Facebook, The New York Post, NY Times the Skimm, catch some of CBS Morning News and […]

Crenshaw Communications, PR Fish Bowl, public relations • November 12, 2015

5 Trends That Impact Tech PR Today

As a New York PR agency with a robust technology group, we work with companies who are redefining the leading edge in tech developments. Tech trend stories are everywhere, whether the work involves art or digital advertising, cooking or construction, professional services or sales. Technology is woven throughout everything we do, and from a public relations perspective, certain […]

Crenshaw Communications, ImPRessions, public relations • November 11, 2015

Six Reasons To Hire A Small PR Agency

As the owner of a relatively small PR agency, I appreciate it when clients and prospects tell me how much they value a firm of our size compared to the large agencies they know. Having worked at two multinationals and one midsize PR firm before starting my own business, I know the difference. But the cliches […]

Crenshaw Communications, PR Fish Bowl, public relations • November 10, 2015

Invite A PR Person To Your Next Party

Our NYC PR team is fresh from executing a fun and well-attended media gathering that got us thinking about the elements of a successful event. Sure, you need the right food and venue, but PR people have certain subtleties nailed down. That’s why you need to put PR people on your invite list, whatever event you might […]