Crenshaw Communications

Crenshaw Communications, ImPRessions, public relations • January 26, 2016

Why Are PR Agencies So White?

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies, where middle-class whites predominate, and where C-level management is mostly Caucasian men. For the unpersuaded, there’s some excellent content on why ethnic diversity is critical to the future […]

Crenshaw Communications, PR Fish Bowl, public relations • January 26, 2016

5 PR Lessons From Our Favorite Instagrammers

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are […]

Crenshaw Communications, media relations, News, PR Fish Bowl • January 21, 2016

6 PR Pitches To Avoid At All Costs

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. Our years of experience have provided us with a pretty accurate “6th sense” for what will and will not get positive journalist attention. With that in mind, we have prepared a list of the type […]

Crenshaw Communications, PR Fish Bowl, public relations, social media • January 19, 2016

5 Steps To Good PR From Social Media Complaints

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? We think there is. Customer service and public relations are growing closer, and engaging complainers on social media — the right way — is an opportunity to turn critics […]

Crenshaw Communications, PR Fish Bowl, public relations • January 12, 2016

7 Ways To Help Your Tech PR Agency Succeed

If you’ve ever worked with a top technology PR agency, you know the business of developing public relations programs for hot tech companies or startups can be challenging. That’s why it’s important that all members of your PR team are working in sync and that the time is being well deployed. To be successful, there […]

Crenshaw Communications, ImPRessions, public relations • January 8, 2016

Theranos: Triumph Of PR Over Science?

The suddenly sober mood of 2016 is extending to Silicon Valley. The tech sector’s experiencing a sense of caution and maybe a renewed commitment to diligence after much exuberance. Part of that is something Fast Company calls the “Theranos effect.” The rise and fall of the once-promising health technology startup is a warning for investors […]

Crenshaw Communications, PR Fish Bowl, public relations • January 8, 2016

8 Key Questions To Ask A PR Firm

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm, use these eight key questions to ask a PR Firm before picking the right company for you. #1) Can you provide some recent, relevant case histories? Ideally an agency’s selection isn’t based solely on category experience, but it’s an […]

Crenshaw Communications, ImPRessions, public relations • January 4, 2016

The Top Tech PR Stories Of 2015

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream. Mashable, for example, reports regularly on general news stories, and […]

Crenshaw Communications, PR Fish Bowl, public relations • January 4, 2016

Our PR New Year’s Resolutions: 5 Things We Promise To Do

Every good PR agency knows how to turn a holiday into an opportunity for good work. For the New Year, we’d like to seize the occasion to make a fresh start and set new goals. Goals are a way to challenge oneself and stay on course (or redirect when needed), and they help take stock of what […]