Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • December 30, 2015

Six Things PR Can Learn From "The Big Short"

What can a New York PR agency learn from the cautionary financial tale of the last decade? A lot, actually. “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. […]

Crenshaw Communications, PR Fish Bowl, public relations • December 29, 2015

Startup PR Goals: What Every Young Company Should Know

The end of the year is a great time to think about public relations and marketing goals for the year ahead. This is particularly true for startups or hot young companies, where months, weeks, and even days can mark significant milestones in the life of a growing organization. The company will likely revise its business objectives and […]

Crenshaw Communications, ImPRessions, public relations • December 24, 2015

How To Be Successful In Public Relations

As the owner of a successful public relations agency, I’m sometimes approached by new graduates or career-changers interested in PR or communications. Most are looking for that first job, of course, but the more savvy couch their approach in a request for advice. How can I position myself to succeed in PR, they ask? My […]

Crenshaw Communications, PR Fish Bowl, public relations • December 22, 2015

A PR Playlist For The New Year

What better way for a New York PR agency to prepare for the New Year than with an invigorating new public-relations-themed playlist for 2016? We use music to help us through good times and bad, exciting and banal, so why not find ways it can complement our work in PR? Check out the following songs the […]

Crenshaw Communications, crisis management, ImPRessions • December 16, 2015

The Top Crises Of 2015: A PR Update

For those of us in public relations, 2015 has brought a number of crisis situations for well-known brands and individuals linked to them. I reviewed the most visible brand crises of 2015 from a PR point of view for MENG, but in the week since its posting, there have already been some new developments. Besides […]

Crenshaw Communications, PR Fish Bowl • December 15, 2015

5 Feel-Good PR Stories Of 2015

Sometimes a hectic NYC PR agency team needs to take a minute to appreciate some simple good-news stories. By and large these weren’t generated by a strategic PR team with a business goal in mind; rather, they garnered attention because they’re heartwarming and offer some good news in a crazy world. But there are some PR […]

Crenshaw Communications, PR Fish Bowl, public relations • December 11, 2015

A PR Holiday Wish List

At this time of year, the typical NYC PR team begins dreaming of industry “gifts” they might like to receive. Of course, we all love tangibles like a great bottle of wine or sweets, but in a more abstract sense, we’re talking about gifts that benefit our profession. Here are a few standouts for Holiday 2016. Companies […]

Crenshaw Communications, News • December 10, 2015

Jopwell Taps Crenshaw for PR Representation

Crenshaw Communications is pleased to announce its newest client, Jopwell. The innovative start-up is dedicated to “making the workforce more colorful” by helping employers diversify their applicant pools. Jopwell connects employers with the most underrepresented ethnic groups — those who identify as Black, Hispanic/Latino, and Native American. Crenshaw looks forward to telling Jopwell’s story to media, employers […]

Crenshaw Communications, ImPRessions, public relations • December 9, 2015

7 Things Marketers Should Know About Public Relations

As a discipline, public relations is enjoying unprecedented attention. Depending on where you sit, PR agencies and their corporate counterparts have hastened the demise of traditional advertising, lured away all the good journalists, and flooded the market with branded content. Some of these are exaggerated, but it’s a terrific time to be working in PR. […]