Crenshaw Communications

Crenshaw Communications, media relations, PR Fish Bowl, public relations • October 1, 2015

PR And The 6 Signs Of A Successful Broadcast Placement

For top PR teams working on B2B or B2C campaigns, it’s hard to dispute the power of a broadcast placement for driving web activity or even foot traffic. When planning a broadcast campaign, first ask yourself what you’re trying to achieve – specific goals such as site visits or downloads, or broader general awareness of a […]

Crenshaw Communications, ImPRessions, public relations • October 1, 2015

7 PR Lies To Avoid At All Costs

Are PR people unethical? I don’t think so. But our profession is dogged by the stereotype of the fast-talking spinmeister, or the unscrupulous flack. Recently a small but troubling study caught the industry’s attention at the International Public Relations Research Symposium. Anonymous interviews with more than 20 high-level PR executives in South Africa revealed that […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • September 22, 2015

5 Must-Read Books For PR Pros This Fall

Top PR agencies look for an edge everywhere they can. Absorbing the latest business, industry or pop culture book is a surefire way to keep up. Of course, in the 24/7 world of agency PR, people often ask, “When would I even find time to read a book?” We would argue, “How can you afford not […]

Crenshaw Communications, ImPRessions, public relations • September 21, 2015

3 Simple PR Lessons From Pope Francis

PR and public engagement can look easy when you inherit a mantle of power and prestige. But it isn’t, as seen in the dismal lack of trust we have in many of today’s institutions. For a lesson in both PR and public leadership, look no further than Pope Francis. He’s been called “the best PR […]

Crenshaw Communications, PR Fish Bowl, public relations • September 18, 2015

Latest And Greatest PR Tech Tools

How can top B2B and consumer tech PR professionals boost productivity and squeeze more out of the average workday? With new tech tools, of course! The best tools eliminate some tedious tasks, make others more efficient and improve overall PR output and results. Today we take a look specifically at tools to improve research, events […]

Crenshaw Communications, ImPRessions, leadership, reputation • September 15, 2015

PR, Too, Can Do Well By Doing Good: Edelman’s Climate Decision

The world’s largest PR agency has learned a lesson in the power of public pressure to force corporate policy. After months of waffling on the issue, Edelman yesterday told the Guardian that it would end work for coal producers and groups who deny climate change. The move is particularly interesting because Edelman holds itself up […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • September 15, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

One of the joys of working in a top PR agency is getting to know rising stars in both traditional and digital media. One of those digital media standouts is Sarah Stiefvater, Associate Editor, women’s lifestyle site, PureWow. Below, Sarah discusses some of the best ways to build and foster a good PR/journalist relationship including how to […]

Crenshaw Communications, PR Fish Bowl, public relations • September 10, 2015

PR Must-Reads: 8 Outlets To Stay Ahead Of The Game

Whether you practice consumer, B2B or tech PR, you must know your stuff – particularly the news – to excel at your job. But not all news outlets are equally helpful. A recent survey concluded that NPR and Sunday morning political talk shows are the most informative news outlets, while exposure to partisan sources, such as […]

Crenshaw Communications, ImPRessions, public relations • September 8, 2015

6 Ways PR Can Build Influence

For a brand that suffers from lack of visibility, the awareness generated by a strategic PR campaign is a worthy goal. A product launch, a better technology, a new startup — all depend on breaking through to accomplish business objectives. But we don’t give PR enough credit when we define it as an awareness-generating tool. […]