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Crenshaw Communications, PR Fish Bowl, public relations • April 5, 2016

A PR Pro’s Guide To Media Start-Ups

The savvy public relations team pounces on new media outlets with zeal, looking for the best ways to find placement opportunities. These can range from providing expert quotes to offering up an exec for a profile. Right now, there are some relatively new outlets that have been lumped together in what Wired Magazine calls “millennial niche […]

Crenshaw Communications, ImPRessions, public relations • April 1, 2016

What Master Interviewers Can Teach PR People

Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the view of the person getting the questions. During this crazy political primary season, interview-watching is a spectator sport, usually starring Donald Trump. Yet something changed this week. Trump has had interviews with conservative Wisconsin radio personality […]

Crenshaw Communications, PR Fish Bowl, public relations • March 31, 2016

5 Things PR Can Learn From College Admissions

It’s college admissions season, and there are surprisingly many parallels between public relations work and the process of gaining acceptance to the school of your choice. For all who’ve been through it, or have accompanied family members, it can be a trying, angst-ridden time, but there’s much to be learned. Here are five things PR practitioners can […]

Crenshaw Communications, PR Fish Bowl, public relations • March 29, 2016

5 Tips For Great PR Story Angles

In public relations, there’s a visceral thrill to connecting with a reporter and making a relevant story happen. The road to the great story is seldom a direct path from “light bulb” to posted or published, but there are some time-tested ways to develop and nurture promising ideas. Freestyle. Sometimes it pays to divert from […]

Crenshaw Communications, ImPRessions, public relations • March 25, 2016

How To Get The Best From A PR Agency

A relationship with a public relations agency can be a little like a marriage. It starts with a spark, yet like any partnership, it can change over time. Take a look on Quora, or talk to someone who has worked with many different PR agencies, and you’re likely to hear about a range of experiences, […]

Crenshaw Communications, PR Fish Bowl, public relations • March 24, 2016

5 Things PR People Do In Spring

Public relations practitioners are acutely aware of the changing seasons and what’s happening on the calendar. Back-to-school time brings pitches about ramping up and starting anew, while the holidays generate angles about celebrating, gifting, feasting, and making resolutions. Now that winter is receding in the Northeast, we’re seeing people flock to spring-like activities, and PR people […]

Crenshaw Communications, media relations, PR Fish Bowl, social media • March 22, 2016

3 Ways PR Can Leverage A Comments Section

As anyone in PR today knows, an article’s comments section can be as revealing as the piece itself. Online comments are so fascinating that there’s even a book about the topic (Reading The Comments.) Yet anonymous comments can be controversial due to the negative conversations they may spark, prompting many publications to limit or do […]

Crenshaw Communications, PR Fish Bowl, public relations • March 17, 2016

3 Tech Trends PR Should Care About

Public relations is always changing, and technology trends are a big influence on how PR evolves. Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns. New in content-sharing: audio. New apps for […]

Crenshaw Communications, ImPRessions, public relations • March 16, 2016

Why DIY PR Will (Usually) Fail

For a public relations professional, it’s annoying to read about “DIY PR”. These types of articles – usually targeted to small companies or startups – can contain useful information. But they imply that anyone can learn to do PR with a crash course consisting of a few blog posts. Maybe it’s just professional pride speaking, […]