Our Insights

Crenshaw Communications, media relations, PR Fish Bowl • June 28, 2016

7 Pitching Tips For Better Tech PR

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working […]

Crenshaw Communications, media relations, PR Fish Bowl • June 23, 2016

A Journalist’s POV: Questions From A PR Team

Helping craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work. The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working. Read on for Ira’s insightful […]

Crenshaw Communications, ImPRessions, public relations • June 22, 2016

Will The Election Kill Brand Trump?

Is Donald Trump’s presidential run just a giant PR push for his brand? And if so, is it backfiring? It doesn’t take a political pundit – or public relations expert – to suspect that Trump’s true goal in running for our nation’s highest office is to build up his name in order to license more […]

Crenshaw Communications, PR Fish Bowl, public relations • June 21, 2016

5 Benefits Of Hyperlocal PR

Hyperlocal public relations can be easily overlooked, especially when dealing with PR campaigns for national or global companies. But “hyperlocal may be the new global.” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an […]

Crenshaw Communications, PR Fish Bowl, public relations • June 17, 2016

And Now A Few Words About PR Etiquette

It’s impossible to tally how many interactions a fast-moving public relations team has with media contacts, vendors, clients, and partners on a daily basis. Let’s just say the number is a big one. And with each comes the possibility of misspeaking, divulging too much, or sending the poorly worded or ill-timed email. Now might be […]

Crenshaw Communications, ImPRessions • June 16, 2016

7 Tips: What PR Agencies Want From Their Clients

We had nice comments on a previous post from the PROI Worldwide meeting, What Clients Really Want From Their PR Agencies, so it inspired me to look at the flip side of the client-agency relationship. Here’s our list of top things a typical PR firm looks for in an ideal client. Commitment. Occasionally in […]

Crenshaw Communications, PR Fish Bowl, public relations • June 14, 2016

5 Tips For Winning Father’s Day PR

Can Father’s Day be a viable opportunity for generating positive PR? If done well, our answer is a resounding yes! There’s no shortage of interest in the holiday: the changing role of dads is becoming evident, and Father’s Day spending is expected to reach a record $14.3 billion in 2016, according to the National Retail […]

Crenshaw Communications, PR Fish Bowl, public relations • June 10, 2016

6 Things Your PR Agency Can Do Beyond Media Relations

Those seeking public relations services often pigeonhole it into media relations. But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds […]

News • June 9, 2016

Crenshaw Recognized At PRSA Big Apple Awards

Our team was excited to be recognized for the quality of our work at the Public Relations Society of New York’s Big Apple Awards this week. 250 industry professionals convened to honor outstanding individual achievement in PR and to recognize the best communications, marketing and public relations work of 2015. Marijane and Dorothy were on […]