Our Insights

Crenshaw Communications, ImPRessions, public relations • June 6, 2016

What Clients Really Want From A PR Agency

What do clients really want from their PR agency? A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. The meeting was hosted by PROI partner agency Jackson Spalding, who tapped clients from three notable companies: Scott Williamson, VP Public Affairs & […]

Crenshaw Communications, PR Fish Bowl, public relations • June 2, 2016

8 Things Your Competitors Can Teach You About PR

The battle for positive public relations can be fierce, but there’s an upside to having competition. If you know who your main rivals are, there’s much to be learned about how to maximize PR for your own company or brand. All it takes is paying attention and knowing what to look for. Here are eight questions […]

News • May 31, 2016

Jopwell Founders Named To Inc’s 30 Under 30 List

Huge congrats to Jopwell cofounders Porter Braswell and Ryan Williams on being named to Inc’s 30 Under 30, the most dynamic and brilliant young entrepreneurs of 2016! It’s been an amazing spring for startup company Jopwell, which helps technology companies and other businesses connect with and recruit underrepresented ethnic minority candidates for jobs and internships. […]

Crenshaw Communications, ImPRessions, public relations • May 31, 2016

The Worst Stereotypes About PR People

It’s a joke in our business that no one outside public relations really understands what we do. In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a LinkedIn survey. It’s right up there with data scientist and UI designer when […]

blogging, Crenshaw Communications, PR Fish Bowl, public relations • May 31, 2016

Best Blogging Tips For PR Professionals

Because writing is such an integral part of public relations work, those in the field often make terrific bloggers. But good, crisp writing – and the inspiration that drives it – is only part of what makes a blog well-read and shareable. There are some do’s and don’ts that can make the difference between a […]

Crenshaw Communications, PR Fish Bowl, public relations • May 26, 2016

PR’s Future: What Will The Next 10 Years Bring?

It seems there’s no end to the conversation over how public relations will change in the coming years. Predictions, warnings, and optimistic expectations about the future of PR and communications abound. It’s helpful for a PR team to consider what lies ahead, as it helps keep us sharp, adaptable, and in a constant learning mode. […]

Crenshaw Communications, PR Fish Bowl, public relations • May 24, 2016

Perfecting Your PR Messaging

Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program. Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format. This must hold true whether your team is speaking to […]

Crenshaw Communications, PR Fish Bowl, public relations • May 19, 2016

3 PR Pitfalls To Avoid This Memorial Day

Memorial Day is both a somber holiday and the joyful unofficial start to summer, making it ripe with potential PR pitfalls for the uninitiated. Many a well-intentioned company has put their foot in it on the day when Americans remember those who died in service to the country. Those who labor in public relations should think […]

Crenshaw Communications, ImPRessions, public relations • May 18, 2016

The Five "Rs" of PR: How PR Can Boost Brand Marketing

Although they’re sometimes confused, marketing and public relations are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. But in the ideal world, the two work together and reinforce one another to reach business goals. The visibility generated from a smart PR program […]