Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • April 26, 2016

What PR Can Do – And What It Can’t

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. When done well, a strategic PR program is good at achieving certain objectives while other disciplines fit different needs. PR is most effective at: Packaging a company’s story to resonate with reporters The seasoned PR […]

Crenshaw Communications, ImPRessions, public relations, reputation • April 21, 2016

How To Win A PR War (Hubspot vs Dan Lyons)

Marketing software company Hubspot’s recent struggle with writer Dan Lyons is instructive for anyone embroiled in a public relations war about reputation. The brouhaha wasn’t as public as some such battles – largely because Hubspot isn’t a consumer company — but it made the rounds in technology circles faster than new malware and probably caused […]

PR Fish Bowl • April 21, 2016

Shooting Down Misconceptions About B2B PR

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. Here are some of the misconceptions that shouldn’t hold […]

Crenshaw Communications, News • April 15, 2016

WeTransfer In Fast Company

“How A Dutch Startup Made The File-Sharing Business Cool” is a good example of the type of positioning that helps sell a business or design story. The piece’s publication capped off a very successful few months for WeTransfer in the U.S., with media profiles in Forbes, Business Insider, and VentureBeat.

Crenshaw Communications, ImPRessions, public relations • April 14, 2016

Managing The Risks Of Influencer Marketing

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. But any influencer marketing opportunity comes with risks and caveats, as recent news suggests. Compliance. Lord & Taylor recently settled charges brought by the Federal Trade Commission for […]

Crenshaw Communications, PR Fish Bowl, public relations • April 14, 2016

8 Podcasts PR People Should Know

Public relations pros tend to love podcasts, and we’re no exception! Once an under-the-radar media form that blended the old school (radio) with the new (digital distribution), podcasts have certainly come into their own. We love them for obvious reasons: many are incredibly informative, taking the time to thoroughly explain an important topic, and how […]

Crenshaw Communications, PR Fish Bowl, public relations • April 12, 2016

How PR Can Treat Every Company Like a Start-Up

Once an established company decides to engage in public relations activities, the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.” Re-examine the mission. We have […]

Crenshaw Communications, ImPRessions, public relations • April 8, 2016

6 Ways To Grow Earned Media Results In PR

A well-designed public relations campaign can be an asset to any organization. But sometimes the PR team works hard to generate results, then moves on to the next thing. In order to truly optimize the public relations investment, the publicity placements should work as hard as we do. Here are some ways to amplify those […]

Crenshaw Communications, PR Fish Bowl, public relations • April 7, 2016

Want To Work In PR? Take This Quiz

If you have experience working with a PR team, or if you have friends in PR, you might be wondering if public relations is a good career path for you. People work in PR for many different reasons: they love media, they have transitioned from journalism; they simply like to write and be creative.Or maybe […]