Crenshaw Communications

Crenshaw Communications, ImPRessions • April 1, 2015

How B2B PR Techniques Can Work For B2C Campaigns

B2B PR and its counterpart, consumer public relations, are sometimes thought of as worlds apart, requiring different strategies and skill sets on the part of PR professionals. This divide is driven in part by the sales methods for each type of product or service. The B2B selling cycle tends to be longer, the buyer learning […]

Crenshaw Communications, PR Fish Bowl • March 31, 2015

Research For PR Agency Professionals

The right research is an essential part of many successful PR campaigns. No matter how smart and experienced you are, you’ll encounter projects where you’ll need to work to become a subject-matter expert – and fast. Your company or client might be lucky enough to have in-house research, but otherwise it’s important to know where […]

Crenshaw Communications, ImPRessions • March 25, 2015

Can We Get Better PR For PR?

U.S. PR agencies, as well as our industry overall, are on an upswing as the economy continues to improve. Yet PR’s own reputation may still need some work. A survey of 2000 citizens for UK PR Week found that seven in ten people call public relations “more spin than substance,” and over two-thirds say PRs […]

Crenshaw Communications, PR Fish Bowl • March 25, 2015

Why PR Should Pay Attention To Video Sharing

Many prognosticators in the marketing and PR worlds have declared 2015 to be the “year of the video” — super short video, to be precise — when it comes to content. The designation has been a long time coming: as early as 2013, observers were noting a critical mass of “bite size video” and mobile […]

Crenshaw Communications, PR Fish Bowl, public relations • March 19, 2015

An SEO Content Refresher For PR

It is more important than ever to integrate a rich content marketing program — one that focuses on search engine optimization — into public relations campaigns for companies and brands that want to grow. But as the strategy becomes more and more prevalent, the rules are changing, and communications pros need to constantly refresh themselves on […]

Crenshaw Communications, ImPRessions, public relations • March 19, 2015

6 Situations That Call For A PR-Savvy CEO

A new survey of 500 chief executives has both good news and some discouraging findings for public relations agencies; although most CEOs see value in PR, 59 percent say they don’t fully understand the role and capabilities of public relations. Maybe PR professionals can do a better job of educating the C-suite, not only on the […]

Crenshaw Communications, PR Fish Bowl, public relations • March 17, 2015

Mad Men Enters The 70s And PR Looks Back

The final season of Mad Men advances the advertising and PR industries into the 70s along with fictional agency Sterling Cooper & Partners. The period is considered by many the decade of the “great shift.” America inches away from the public-spirited universalism of the 60s that birthed the Civil Rights movement toward the free-market economy that changed the […]

Crenshaw Communications, PR Fish Bowl • March 10, 2015

Secrets Of Successful PR Stunts (St. Paddy’s Day Edition)

What makes a successful brand PR stunt? St. Patrick’s Day, with its colorful parades and festivities, has us thinking about Chicago, a standout on that day for a quirky tradition that has endured through six decades: dying its river green. It’s a PR stunt that still makes headlines every year for its “wow” factor, not […]

Crenshaw Communications, ImPRessions, public relations • March 10, 2015

How To Use B2B PR For Lead Generation

Can the right B2B PR program generate customer leads? Our answer is a qualified “yes.” The key lies in knowing how to generate earned media articles in quality publications, in addition to great company-produced or “owned” content. The result can be a 1 + 1 = 3 boost in SEO rankings and desirable referral traffic. […]