Crenshaw Communications

Crenshaw Communications, PR Fish Bowl • April 28, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

Our “Journalist’s POV: 3 Questions From a NY PR Firm” feature provides “real-world” advice for public relations people from working journalists with whom we have solid relationships. Today we talk to Camille Noe Pagán, a journalist and editor specializing in health and nutrition who was recently named Health Editor at Real Simple magazine. We put three […]

Crenshaw Communications, measurement, PR Fish Bowl, public relations • April 24, 2015

Digital Tools No Tech PR Team Should Be Without

Technology public relations isn’t rocket science (okay, except when it is!), but soaring past the competition is easier when you have the right tools. They can improve every aspect of tech PR, from wooing and winning over the CEO to achieving and reporting top-notch results. Want to make a quantum PR leap? Try some of […]

Crenshaw Communications, ImPRessions, public relations • April 20, 2015

Three Content Trends That Impact Public Relations

Content is still king, and as most PR professionals are aware, the kingdom is only growing. Brands are building newsrooms, journalists are moving to the dark side, and it seems like there’s a new social platform born every week or so. So, it’s particularly important for PR and content pros to stay on top of […]

Crenshaw Communications, media relations, News, PR Fish Bowl, public relations • April 17, 2015

How PR Responds To Negative Media Coverage

by Guest Blogger Mickie Kennedy Maybe you recently sent off a press release or advised your exec team to try a hashtag campaign to earn some positive PR. Unfortunately, the paper/blog/magazine that picked up the story covered it in an unflattering light. And that hashtag campaign? Yikes. For example, imagine being the PR adviser behind […]

Crenshaw Communications, ImPRessions • April 15, 2015

Can PR Rebrand Hillary Clinton? Advice From Millennials

Does Hillary Clinton need to refresh her brand? Can brand marketing PR and social media strategies help? In announcing his own candidacy, GOP hopeful Sen. Marco Rubio took a none-too-subtle swipe at Mrs. Clinton by declaring, “Yesterday’s over.” Ouch. It’s true that the 67-year-old Mrs. Clinton is a familiar brand – some would say too […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • April 14, 2015

10 Productivity Apps for Every PR Professional

If you’re a PR agency professional, you know efficiency and organization are crucial to everyday life. However, it can be challenging when you have several clients to manage, meetings to attend, multiple pitches under way, and new business to pursue – and a personal life! Thankfully, it’s 2015 and we can embrace technology that makes […]

Crenshaw Communications, PR Fish Bowl, public relations, reputation • April 9, 2015

Conferences & Symposia: Potential PR Goldmine

With a little work and ingenuity, professional conferences can provide a wealth of PR opportunity for a company leader. Speaking at conferences enhances reputation and visibility and positions an executive as an industry and thought leader. Speaking engagements can be used to build brand and product awareness in a specific context, highlight knowledge and expertise, and […]

Crenshaw Communications, PR Fish Bowl • April 7, 2015

Leveraging the PR Potential of Awards

Awards can be a gold mine for public relations professionals to leverage client exposure and boost their reputation. News stories and articles are essential, but they have a shelf life. Awards – independent, third-party validation of excellence – are forever. The application process isn’t always easy. When prestigious awards are up for grabs, count on multitudes […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • April 7, 2015

PR, Pizza, And Crisis Management In Indiana

One of the tougher PR and reputation management aspects of the furor around Indiana’s Religious Freedom Act is the struggle faced by local businesses who want to separate their own views and polices from the interpretation of Governor Pence’s original legislation as homophobic. Although the state quickly passed a “clarified” bill under pressure last Thursday, the […]