Crenshaw Communications

Crenshaw Communications, PR Fish Bowl • February 13, 2015

6 Ways To Lose A PR Date

With Valentine’s Day upon us, we hope you’ve found just the right gift for your favorite PR agency person. But in case you’re still figuring out the quirks and preferences of the PR pro in your life, we have some advice. On a date with a PR professional, avoid these six surefire ways to make him or […]

Crenshaw Communications, PR Fish Bowl, public relations • February 10, 2015

5 Things To Look For In A Blogger Relationship

Do blogs and bloggers still matter for PR agencies and professionals? While it seems that every news organization, business and activity “enthusiast” has a blog, blogging itself has quieted down in the past few years. Many blogs are extensions of mainstream media, rather than disrupting or supplanting it, and when it comes to working with bloggers […]

branding, Crenshaw Communications, ImPRessions, public relations • February 10, 2015

Five Brand "Disasters" That Built Positive PR

In the world of brand PR, change is risky. Even a tweak to a product that enjoys a loyal following must be managed deftly. Case in point: the feeding frenzy after Cadbury altered the recipe for its classic crème egg. The brand’s switch from dairy milk to the more standard cocoa mix chocolate for the […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 5, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

PR agencies treat relationships with media contacts like gold. We pride ourselves on moving beyond “pitch-and-place” and establishing a professional friendship. Part of that relationship is the journalist’s willingness to be honest about what works and doesn’t work when interesting them in a story. We recently had the pleasure of working with Paula Rizzo, Emmy Award-winning senior […]

Crenshaw Communications, PR Fish Bowl, public relations • February 3, 2015

7 Ways Twitter Matters For PR

Twitter is coming up on 9 years old — practically “vintage” in social media terms! — yet it’s still relevant for PR agency pros and communications people. Just consider the Super Bowl: with a record-breaking 24.8 million tweets during the broadcast, Twitter declared the game was the “most tweeted @Superbowl ever.” Fancy real-time graphics aside, Twitter still […]

Crenshaw Communications, ImPRessions, public relations • February 2, 2015

5 B2C Tips To Add Life To A B2B PR Program

B2B PR doesn’t have to be boring. But business-to-business content and PR programs, particularly those that promote a technology product or service, do have that reputation. And while it’s true that the B2B sales process is usually longer, more complex, and more highly targeted than on the consumer side, the PR need not be bland. […]

Crenshaw Communications, PR Fish Bowl, public relations • January 30, 2015

The Truth About Going From Journalism To PR

Journalists are making the transition to PR in greater numbers than ever before, with many joining PR agencies or taking corporate communications posts. It’s widely accepted that former reporters can be valuable additions to communications teams (some arguments notwithstanding). For PR, it’s important to be able to think like a reporter and to understand how […]

Crenshaw Communications, ImPRessions, public relations • January 27, 2015

What PR People Know About Content Marketing

From PR agencies to corporate SEO teams, everyone’s doing content marketing – or more accurately, content creation. These days, it’s increasingly hard to make content stand out. The challenge has grown more acute with the advent of what Mark Schaefer calls “content shock” or the explosive growth of the content supply without a corresponding growth […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • January 26, 2015

How To Make A TED Talk Part Of A PR Plan

For some in the PR world, TED talks represent the “holy grail” of thought leadership initiatives. But how should PR professionals approach securing this highly competitive opportunity? TED (Technology, Entertainment and Design) is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). The organization began in […]