Crenshaw Communications

blogging, Crenshaw Communications, ImPRessions, public relations • June 8, 2015

How To Run A PR Agency Search

Lou Hoffman wrote a great post on the “broken” PR agency review process. Certainly the classic client-agency dating ritual could use improvement. The process rewards many skills, from powerpoint graphics to research capabilities, and not all are equally important to a successful PR relationship. Lou’s post makes the often-overlooked point that an agency’s ability to […]

Crenshaw Communications, PR Fish Bowl • June 7, 2015

PR-Savvy Gifts That’ll Sharpen Dad’s Image

Father’s Day is right around the corner, and PR-savvy professionals know there are certain gifts that are not only sure to please Dad, but will sharpen his image at the same time. Whether the dad in your life is the briefcase-toting, cuff link-wearing type, or the kind who’s happiest covered in sawdust and elbow grease, here […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 4, 2015

A Journalist’s POV: Questions From A NY PR Firm

In the hectic world of consumer and tech PR, finding journalists you can have a relationship with — who will read your emails, respond, and whenever they can, say “yes” to your pitch — is a gift. Liz Brody, Glamour‘s News Director, is one of those journalists. Previously she was news and health director at […]

Crenshaw Communications, ImPRessions, public relations • May 29, 2015

Five Qualities Of The Best PR People

We in the PR agency business talk a great deal about “talent,” and with good reason. It’s what we’re selling. And in my mind there’s a nature vs. nurture debate about what makes a talented PR practitioner, particularly in the agency environment. So, are PR stars born or made? Are they great at what they […]

Crenshaw Communications, PR Fish Bowl, public relations • May 29, 2015

Five Ways To Ace A PR Presentation

Your PR agency team has made the finals and is invited to present your brilliant campaign recommendations. You’ve succeeded “on paper” and now must bring your strongest talent to seal the deal. Here are some pointers to help ace the process. Know your audience. Learn as much as you can about them ahead of time. Who are the decision-makers? Who might have […]

Crenshaw Communications, ImPRessions, public relations • May 22, 2015

Six Personal PR Tips For Introverts

It’s the age of personal branding, and everyone is expected to be their own best PR person. If you’re a startup founder, a company CEO, or simply a business professional wanting a higher profile, you’re meant to be relentlessly building an image as — maybe an innovator. Or, possibly a change agent. Certainly a thought […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 21, 2015

Top Tips For A Successful PR Media Tour

As PR agency professionals we rely heavily on digital communication, but face-to-face interactions like “deskside” meetings can be invaluable. A well-executed media tour, or series of one-on-one meetings with journalists, can establish genuine, long-term relationships. While the media might not become your new weekend brunch besties (although maybe down the line!), deskside visits help you […]

Crenshaw Communications, ImPRessions, public relations • May 15, 2015

Ultimate PR Lessons From "Mad Men"

For eight years “Mad Men” has chronicled the golden age of American advertising and the rise of its most iconic agencies, but it also offered insights about public relations – the practice of PR more than the business itself. Here, then, in an homage to the show that’s kept us riveted throughout those years, are […]

Crenshaw Communications, PR Fish Bowl • May 14, 2015

3 Groups That Deserve Good PR This Memorial Day

As a consumer and tech PR agency we routinely analyze the calendar to consider the best ways to tell stories that are relevant and compelling, and with Memorial Day around the corner, we find tons of examples. As the date approaches, expect to see and hear stories about remembrances, ceremonies and individual stories of bravery and sacrifice. […]