Crenshaw Communications

Crenshaw Communications, PR Fish Bowl • July 7, 2015

Strategic PR Tactics That Can Drive Business

The outcomes of strategic public relations can be hard to predict, and while certain metrics can help define success, a common question PR agencies face from clients looking to grow their businesses is this: how can PR improve my bottom line? This can be a tricky question. PR goals should be clearly delineated from the outset […]

Crenshaw Communications, ImPRessions, public relations • June 30, 2015

PR Breaks Through At Cannes. Or Not.

PR agencies were celebrating this year at the Cannes Lions, the annual ad tech extravaganza that honors creativity in advertising, marketing, and (sometimes) public relations. 2015 was a good Cannes for PR, which has been persistently overshadowed by splashy paid marketing campaigns submitted by global ad agencies. PR jury president Lynne-Anne Davis noted a “dramatic […]

Crenshaw Communications, PR Fish Bowl, public relations • June 25, 2015

6 Courses Colleges Should Teach PR Students

Effective writing and media relations will always be mainstays of college public relations courses, but the business is always evolving, so curricula must do the same to produce the next generation of consumer or tech PR professionals. I recently gave a lecture on “real world” PR to a class of college juniors and was surprised […]

Crenshaw Communications, ImPRessions, public relations • June 25, 2015

8 Reasons Why Your PR Isn't Working

An investment in a relationship with the right PR agency can pay enormous dividends when it comes to building reputation and even demand. But businesses who can gain from building or engaging a PR team can be hesitant due to uncertainty about outcomes. As an industry, PR hasn’t always done a great job defining or […]

branding, Crenshaw Communications, ImPRessions, public relations • June 20, 2015

What Donald Trump Knows About Public Relations

It may seem a stretch that PR people can learn from Donald Trump, whose announcement that he will run for president was lampooned by many in social and traditional media. But maybe we can. Trump’s threats to enter the presidential race over the years have come across as tired and transparent bids for publicity. But, […]

Crenshaw Communications, PR Fish Bowl • June 18, 2015

8 Simple Ways To Improve Your PR Writing

The public relations profession is surely evolving, but good, persuasive writing remains a core component of good PR on both the agency and corporate side. Since strong writing is a skill to be maintained and improved, a refresher course is always in order. So whether your concern is product PR, tech, crisis management, or public […]

Crenshaw Communications, ImPRessions, public relations • June 17, 2015

What Journalists Should Know About PR People

Lauren Sieben’s enlightening post about what PR agency and client-side pros should know about today’s newsroom got me thinking about the flipside. What, if anything, should journalists know about a PR firm, or how communications professionals operate? While the typical public relations agency hasn’t been as radically disrupted as the traditional newsroom, there are many […]

Crenshaw Communications, PR Fish Bowl, public relations • June 16, 2015

6 PR Lessons From The Olive Garden Food Truck

Recently the Olive Garden restaurant unveiled an unlikely sampling initiative that PR agency folk will find either cool or cringe-worthy. The often-maligned (but also beloved) Olive Garden sent a food truck into Boston’s North End – a neighborhood synonymous with authentic Italian cuisine. The Boston stop was the latest one in a sampling and PR […]

Crenshaw Communications, PR Fish Bowl, public relations • June 10, 2015

6 Ways To Leverage Your PR Wins

Whether you’re on the PR agency team or client side, a new business win or tremendous media placement is exciting. However, the work doesn’t end there – follow these tips to make the most of your successes! Write a press release. This one’s a no-brainer. Share new business success with appropriate trade media, both within […]