Crenshaw Communications

Crenshaw Communications, ImPRessions, public relations • November 4, 2014

6 PR Agency Pet Peeves

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line, “This would be such a great business if it weren’t for the clients.” Bada-bum. Of course he wasn’t serious, and the comment was a way to boost sagging morale when clients behaved in ways that his […]

Crenshaw Communications, PR Fish Bowl, public relations • November 3, 2014

PR Do’s And Don’ts To Increase Millennial Voter Turnout

Could a different kind of PR push help increase what is expected to be very low voter turnout for the 2014 mid-terms? The Robo-calls and endless TV ads and emails are still likely to result in a lower turnout than 2012, according to the The Pew Research Center. It posits that “[low] turnout in a […]

Crenshaw Communications, PR Fish Bowl, public relations • October 30, 2014

Our Favorite PR Horror Stories (And Lessons)

Halloween has us thinking about some scary PR experiences we’ve personally endured or heard about. Rarely can these mishaps be predicted, but sometimes they can be avoided after we’ve stopped cringing at the memory. Here are some of our favorites. Disaster preparedness. Two years ago, just before Halloween, Hurricane Sandy struck here in New York. […]

Crenshaw Communications, ImPRessions, public relations • October 29, 2014

"Winning And Losing" Election-Year PR Strategies

Like many PR professionals, I love an election year. The communications strategies embody what Michelle Han calls a “vote for me” story (or, as I like to think of it, the Coke vs. Pepsi angle.) And though midterms aren’t usually very interesting, with control of the Senate up for grabs, this year is different. Many […]

Crenshaw Communications, PR Fish Bowl, public relations • October 28, 2014

7 Tips For Planning Global PR

Whether launching a B2B technology service, a medical device or new consumer product, many of the rules of the (international) road remain the same. This month, for example we will provide PR support for the international debut of a health technology product at a prominent overseas trade show. Next month, we’ll be launching a social […]

communications, Crenshaw Communications, ImPRessions • October 24, 2014

Why PR Should Rethink Social Influence

What if everything the PR industry believes about social influence is wrong? And that there’s no such thing as truly viral content? That’s the case made by Duncan Watts, network-theory scientist for Microsoft Research, whose views are outlined in the book Everything Is Obvious (Once You Know The Answer.) His research challenges accepted thinking about […]

Crenshaw Communications, PR Fish Bowl, public relations • October 21, 2014

Four Ways To Make Sure You Meet Your PR Deadlines

Nobody likes deadline busting, and in the PR business, completing projects on time is critical. Whether it’s finishing a new business proposal, writing a seasonal PR plan or editing that byline – every PR pro juggles deadlines. As we can all probably attest, missing deadlines can erode credibility, while delivering on time helps earn you […]

Crenshaw Communications, ImPRessions • October 20, 2014

PR Learnings From The Ebola Crisis

The Ebola epidemic in Western Africa and its (very limited) spread to the U.S. represents not only a public health crisis, but a PR and communications challenge for healthcare providers, aid organizations, and governments. Much of the blame for the sensationalized coverage in this country goes to national media outlets who fanned the flames of […]

Crenshaw Communications, PR Fish Bowl, public relations • October 16, 2014

Four Types Of Stories Every PR Pro Should Know

Long before I came over to the PR side, I was a young reporter working under some really smart editors who taught me everything I needed to know about the media business. The most fundamental lessons were about what makes something news. After all, “Is it news?” is the driving question for every good journalist […]