Crenshaw Communications

Crenshaw Communications, ImPRessions, public relations • December 2, 2014

Five Signs You Shouldn’t Hire A PR Firm

Many of us in the PR agency world evangelize about the benefits of a strategic public relations campaign, including why and when a company should bring on a firm. Yet the growth of our industry – it was up 11% in 2013, the first double-digit increase in five years – doesn’t mean PR’s benefits are […]

Crenshaw Communications, PR Fish Bowl, public relations • December 1, 2014

What The PR Industry Wants This Season

Everyone wants peace on Earth and goodwill to all…and the latest smartphone, but those in the New York PR agency community have some special wishes this holiday season. More journalists. Over the past ten years, the number of reporters decreased from 52,550 to 43,630, a 17 percent loss, according to Bureau of Labor Statistics data. […]

Crenshaw Communications, ImPRessions, public relations • November 25, 2014

8 Sins Committed In The Name Of Good PR

ProPublica’s recent expose of The American Red Cross contained a colorful and symbolic detail that made PR agencies and their corporate communications counterparts cringe. The article reports that the organization drove around nearly-empty trucks in the wake of Hurricane Sandy “to be seen,” to give the impression that it was delivering aid when in fact […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 24, 2014

6 Ways To Get A Jump On Holiday PR

It’s now or never for 2014 PR results! And now is the time to ensure that your team is leaving no stone unturned in leveraging opportunities for holiday PR events and stories. Here are some items for that list. Find an unlikely holiday angle. What’s hot in the news right now that you can craft into […]

Crenshaw Communications, ImPRessions, public relations, reputation • November 18, 2014

Is Anything Ever Really Off The Record?

Uber hit another reputation speedbump yesterday when one of its senior executives shared an unusual suggestion for generating better PR for the brand with a group of notables. At a celebrity-studded dinner in New York, SVP of Business Emil Michael floated the idea of hiring opposition researchers to dig up dirt on journalists who’ve been […]

Crenshaw Communications, PR Fish Bowl, public relations • November 18, 2014

5 Steps To A PR Influencer Strategy

Tapping the power of influencers can be a PR agency‘s not-so-secret weapon. It’s also an indispensable tool of good marketing. Whether it was your best friend in middle school talking up the new boy band or curiosity about the champagne Kim Kardashian, ahem, poured in her ubiquitous photo, there are definitely personalities who can affect […]

Crenshaw Communications, ImPRessions, public relations • November 14, 2014

Six Reasons A PR Agency Should Drop A Client

As posted previously, the Jian Ghomeshi sex abuse scandal is a PR meltdown – a real study in a breathtakingly swift public fall from grace. In PR land, it’s also a knotty moral dilemma for any PR or crisis agency who might take him on. The whole mess is a reminder that, just as no […]

Crenshaw Communications, PR Fish Bowl, public relations • November 11, 2014

5 Ways Small Data Beats Big In PR Programs

PR is catching up to the Big Data boom. One of the goals of a strategic PR program is often a series of newsworthy stories that are jam-packed with tacts and trends. Nothing’s changed there. But for many of us, the “last mile” of Big Data is actually not as big as we might think. […]

Crenshaw Communications, crisis management, ImPRessions, public relations • November 11, 2014

Does Everyone Deserve PR Agency Representation?

Would you serve as PR agency for a sexual predator? What about a celebrity with a reputation crisis? The sexual abuse scandal surrounding CBC radio personality Jian Ghomeshi raises questions for PR agency professionals. The storm may be smaller than some recent mega-agency controversies like Ketchum’s work on behalf of Putin’s Russia, or Edelman’s involvement […]