PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • November 15, 2011

Savvy Surveys That Work For PR

The nationally projectable consumer survey has long been a very popular tool in the PR arsenal. Polls on hot topics packaged effectively make easy work for time-starved media and are a great way to connect your client to the topical and timely. Win-win, right? Not so fast – there are surveys that succeed and surveys […]

creativity, PR Fish Bowl, time management • November 4, 2011

If We Could Turn Back Time

Daylight Saving Time ends this weekend as we turn the clocks back and gain an hour. And we all know how valuable an hour of quality sleep is to mental and physical well-being. But you don’t have to take your hour in sleep; you can do other productive things with this “gift of time!” Here […]

PR Fish Bowl, public relations • October 28, 2011

PR Horror Stories

In public relations, horror stories usually mean something has happened out of our control with a difficult or “no-win” solution. But often the most terrible tales leave something to be learned. In honor of Halloween here are some hair-raising stories from an array of PR pros. Where is everyone? – The PR team for an […]

PR Fish Bowl, public relations • October 25, 2011

When To Kill A Live Interview

This weekend, New York Jets star Darrelle Revis was instructed to hang up during a live radio interview by a member of the team’s PR staff after the conversation started to get testy. It seemed that the host was baiting Revis into saying something he’d regret (which could have hurt the image and selling power […]

measurement, PR Fish Bowl • October 21, 2011

Did You Get The Memo?

In a fast-paced industry like public relations, long emails and flowery prose don’t cut it. Clients and colleagues appreciate memos that are quick and to the point because no one has time to filter through lengthy missives to understand what you need or what the next steps are. “Getting the memo” – and writing your […]

PR Fish Bowl • October 18, 2011

Keys To Successful Media Events

I’m fortunate enough to work with great clients who understand the importance of creating tasteful , “mediable” events. Every quarter my team and I work very hard to put together something special for Verizon Wireless in order to showcase the latest and greatest devices on the market and we always learn something new. Below are my top […]

PR Fish Bowl • October 14, 2011

Don’t Take My Landline! (yet)

This week may ultimately be remembered for other news stories, but the one touching most people I know is the great “Blackberry breakdown.” Millions of people were without emails for about 24 hours and a feeling of helplessness has prevailed. Yet, there remains the humble landline. Of course, pundits believe it will soon join its […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • October 7, 2011

How Workplace Superstitions Can Boost Business

The quarterback of my alma mater played every game wearing the same socks. Ernest Hemingway always wrote standing up. Matthew Weiner, creator of “Mad Men,” claims all of these superstitions in this recent NY Times article: “No hat on the bed. No shoes on the bed. Do not step over people on the floor. Put […]

PR Fish Bowl • September 27, 2011

So You Wanna Be In A Holiday Gift Guide?

Holiday gift guides are the perfect resource for that unique gift each year, and great editorial exposure for PR folks. Who wouldn’t want to be included in a list of “must-have,” “gotta-get” products for the season? Almost every publication has one – from top newspapers to local TV to lifestyle magazines to technology blogs to […]