PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • April 10, 2012

Scoring The BIG PR Win

In today’s PR landscape, a high-profile article or interview can mean the difference between a happy client and a disappointed one. Your clients have the inherent need to look stronger, smarter, and better positioned than the competition, and there’s no better way to accomplish this than by scoring a great feature in an influential outlet […]

Crenshaw Communications, PR Fish Bowl, public relations • April 6, 2012

Gaffes And Goofs To Avoid In (PR) Resumes

Ahh, springtime, when PR firms revel in the rush of resumes from recent (or soon-to-be) college graduates. Rifling through the resumes and cover letters can be irksome, however, when faced with a galling and appalling array of grammar, syntax, and spelling gaffes and goofs. The following is just a sampling of what has landed in […]

Crenshaw Communications, PR Fish Bowl, public relations • April 3, 2012

What’s The PR Potential For Pinterest?

After reaching 10 million monthly unique visitors more quickly than Facebook or Twitter, Pinterest is one of the most visited social networks today—that makes it important, period, and brands know this. So, how can PR pros use it most effectively? Here are 3 tips on how you can make your client’s Pinterest page a must-see. […]

Crenshaw Communications, PR Fish Bowl, public relations • March 30, 2012

Can Your Social Media Use Some Spring Cleaning?

In the digital age, your home probably isn’t the only thing that needs a light dusting after a long winter. Here are a few Friday ideas to help you hit “refresh” and spring clean your social media. It’s Cut Time Just like in sports, it’s time to assess your blog feeds and email subscriptions. Are […]

creativity, PR Fish Bowl, public relations • March 27, 2012

Crafting Better New Business Proposals

New business is the lifeblood of any PR agency. Often, your written proposal is your strongest selling piece, particularly in a competitive situation. What goes into writing a winning proposal? In addition to the obvious: define the client objectives, target audience, develop a strategy and create tactics, here are some tips to make your proposal […]

PR Fish Bowl, public relations • March 20, 2012

Borrowing Interest (Or Stealing It!) With Breaking News

So your client isn’t making that huge “New iPad” headline news? You still need to get them press and attention and sometimes that can be tough. The smart PR practitioner is always on the lookout for ways to piggyback onto a broad, national event or story or something gaining ground in the cultural zeitgeist. Get […]

Crenshaw Communications, PR Fish Bowl, public relations • March 16, 2012

Being A Good PR Mentor

PR, like any other business, depends on its mentors. Without them, incoming junior-level staffers have to leap into an atmosphere of industry lingo, established media relationships and ever-changing trends. A good mentor is invaluable to a mentee, to an agency, and to the industry as a whole. Seek out Mentees While some people have the […]

Crenshaw Communications, PR Fish Bowl, public relations • March 9, 2012

Springing Forward And Coping!

Early Sunday morning, we will move our clocks forward one hour. As I do this, I will think about how this lost hour of sleep is going to affect me and my Monday! By then, I will feel exhausted. I’m yawning just typing this. But this year, in order to avoid any sleepless drama I’m […]

Crenshaw Communications, PR Fish Bowl, public relations • March 6, 2012

Fabulous DIY #PR Infographics!

Today’s information has got to be compelling in content and presentation to get media attention. The more compelling, the longer shelf life it will have in our ever-changing, updating, posting media landscape! One way to ensure that your stuff is buzzworthy is by creating an Infographic – a graphic and visual representation of information, data […]