PR Fish Bowl

PR Fish Bowl, public relations • January 6, 2012

Pre-CES PR Musings

CES 2012. Already. We’ve seen it all, haven’t we? What can CES possibly show us? I’ll tell you one thing it will show us: a 55-inch OLED TV from LG. I can’t even get my head around that; I remember seeing a 12-inch OLED several years ago and being knocked out, thinking, oh, it will be YEARS before […]

PR Fish Bowl, public relations • January 3, 2012

A PR Trivia Quiz

We kick off the year with National Trivia Day, which is tomorrow. Trivia is an undying trend – from trivial pursuit to Jeopardy and Who Wants to Be a Millionaire to weekday Trivia Nights at your local bar. Public Relations professionals often need to be immersed in everything from pop culture and politics to entertainment, business […]

Crenshaw Communications, PR Fish Bowl, public relations • December 22, 2011

If Santa Were More Social

Nowadays everyone is using social and digital media. And with so much to do before Christmas, I’m thinking that Santa could ease some stress and reinforce his personal brand by embracing digital technology. Here are a few ways for him to start: Live Tweeting. Wouldn’t it be great to follow Santa’s every move on Twitter? […]

Crenshaw Communications, PR Fish Bowl, public relations • December 9, 2011

12 Days Of Christmas For The PR-Minded)

Fellow PR practitioners, clients, media, here are the famous gifts from the “12 Days of Christmas” song. If you actually received them, what creative things would you do with them? Twelve drummers drumming: Since being ousted from Zuccotti Park, they could use some positive PR – how about tracking down some Occupiers and resurrecting the […]

creativity, PR Fish Bowl • December 6, 2011

Tuesday Tips: Make The Most Of PR Mailers

December is here, and tis the season of giving! But in PR, we like to “gift” media all year-long. Not your typical gift, but what we call “creative deliveries.” In short, your clients’ offerings artfully packaged to get maximum media attention. Yes, a pitch letter and a phone call will often be enough, but why […]

PR Fish Bowl, public relations • December 2, 2011

Merry PR Mad Libs

The Global Language Monitor has released its list of Top Words of 2011. In the spirit of the holiday season, and with apologies to Mad Libs, we have created a press release template where you can use all ten words. Please enjoy it and feel free to adapt for any of your clients. Think of […]

PR Fish Bowl, public relations • November 29, 2011

PR Holidays To Hijack

Yesterday, we celebrated Cyber Monday, a day that was brought to us by Shop.org in 2005 after coining the phrase to recognize this day as the biggest online shopping day. It’s not a “real” holiday but it is treated like one, and turned into PR gold every year. There are many examples of wonderful and wacky […]

Crenshaw Communications, PR Fish Bowl, public relations • November 22, 2011

Top Ten Gifts PR Pros Are Thankful For

10. TweetReach, Compete, TV Eyes: services which have our admiration 9. Mommy bloggers: who “get” our pitches and understand collaboration 8. Never again hearing a client ask “When will Oprah have me as a guest?” 7. Gayle King on the Early Show where there just might be hope for that request 6. The enduring power […]

PR Fish Bowl • November 18, 2011

A November To Remember

In addition to the traditional Thanksgiving bounty of food and family, this month has offered its share of embarrassing political viral videos. This cornucopia of candidate catastrophes demonstrates how powerful and influential social media has become. Online social sharing is now as common, if not more, than reading the newspaper, and celebrating the successful is not […]