PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • July 20, 2011

Harnessing The PR Power Of Twitter

Twitter has exploded into one of the most rapidly expanding social platforms in the world, with over 200 million users to date. In an industry where one wrong tweet can compromise a company’s image, how can you use Twitter as a force of “PR good” for your client? We all know to monitor conversations about […]

Crenshaw Communications, PR Fish Bowl, public relations • July 12, 2011

How To Dress For (PR) Success

In the New York PR world, being fashionable and dressing appropriately needn’t be mutually exclusive. In my experience you should treat your work wardrobe like a PR campaign: first, know your “target audience!” Do you work for a very corporate company that demands formal dress or a funky downtown firm that appreciates the fashion-forward? Get […]

Crenshaw Communications, PR Fish Bowl, public relations • July 7, 2011

What We Can Learn From Horrible PR Bosses

Psycho. Maneater. Tool. The descriptions of the bosses in the new summer movie got me thinking of those I’ve had in my long PR career. Google “horrible bosses” and you get no fewer than 19 million hits. Need to vent? Share your stories of chumps in charge on blogs like http://reallybadboss.com/ and now, of course, there’s […]

Crenshaw Communications, PR Fish Bowl, public relations • July 1, 2011

Declaration of PR Independence

“A press release should never be more than one page long.” “The ad and editorial departments are completely separate.” “Media contacts are too busy for ‘clever’ pitches, just the facts please.” Above are just a few examples of long-held PR “truths” that shackle creative practitioners to outdated axioms and methods that just don’t get results. […]

Crenshaw Communications, PR Fish Bowl, public relations • June 24, 2011

PR People Are Just Different

Last night at my children’s middle school graduation ceremony, I was struck by how my husband and I, both PR professionals, reacted to the evening’s speakers, who included a board of education rep and the superintendent of schools. They mumbled, they were unfocused, and they didn’t even hold their punch lines long enough for the […]

creativity, PR Fish Bowl • June 21, 2011

A Father’s ROI

How my dad’s “investment” in me improved my PR skills My dad spent years investing his time and wisdom in shaping my values, skills and “way in the world”. Now that we have celebrated his big day, I wanted to reflect on the great tips he’s given me by word and example, that have helped […]

Crenshaw Communications, PR Fish Bowl, public relations • June 16, 2011

All Work And No Play, In PR? No Way!

Want to know one of the secrets to improving your PR skills? Play! The right kind of play incorporated into your day can help relieve stress, heighten creativity and problem-solving skills as well as make you more comfortable in social situations. Stuart Brown of the National Institute for Play has actually demonstrated the active presence […]

creativity, PR Fish Bowl • June 10, 2011

Ode To My PR Office

Office, how do I love thee? Let me count the ways. Each morning I come into my own space ready to create something new on behalf of a client or for our company. Like anyone, I make my space my own and draw upon certain things for inspiration and to help me through my day. […]

Crenshaw Communications, PR Fish Bowl • June 7, 2011

The Difficult Conversation In PR

We all dread it. Whether you are letting a friend know that you were hurt by something she said or telling a co-worker about a client problem — the “difficult conversation” is stressful for all parties. Although there are endless scenarios that get you there, the facts remain the same — at one point or another, […]