ImPRessions

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June 1, 2009

The Final (Gaming) Frontier?

by: in: Crenshaw Communications, technology

  There’s some cool news from E3, the largest annual trade exhibition for gaming enthusiasts. The videogame industry typically shows resiliency in economic downturns, but sales began to slump this spring as the recession took hold, and free or low-cost Web-only and mobile games started to nibble at the traditional videogame business.  Today Microsoft electrified the…
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May 29, 2009

Does Bing Hit The Mark?

by: in: branding, Crenshaw Communications

  Yesterday at the D: All Things Digital Conference, Microsoft announced that it will launch Bing, a rebuilt search engine that it hopes will help consumers make better decisions, redefine the category, and maybe even give Google a run for its money. Bing is really a rebranding of Microsoft Live Search, with some nifty new features thrown in. It’s gotten…
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May 27, 2009

Citizen Advertising? The Future of Sponsored Conversations

by: in: Crenshaw Communications, public relations, reputation, social media

  Note: No cash or gifts were received for the writing of this post.   I’m being facetious, but, if this were a “sponsored” post, would you feel skeptical about the opinions expressed here? Or, would you applaud my “transparency?”   That’s one of the issues at the heart of the debate around sponsored blog…
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May 22, 2009

Partnership Unlimited

by: in: communications, Crenshaw Communications, leadership, public relations

Spending  time at the international meeting of our sister consultancies (www.proi.org) has given me the chance to catch up with colleagues, commiserate about the economy, and share insights about trends affecting our business.  The caliber of the firms in our global partnership is extraordinarily high, and the discussions have been both passionate and eye-opening.  It also…
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May 20, 2009

Why American Idol Matters

by: in: celebrity, Crenshaw Communications

Okay, it doesn’t.  Not really. But, every year as I get suckered into Idol madness just after the group dwindles to eight or less, I look for reasons that justify watching.   This year, it’s easier, since it’s become a Tuesday night treat that my daughter and I enjoy together, like a mother-daughter date night.  We tune…
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May 18, 2009

Can’t Beat ‘Em? Re-Brand ‘Em!

by: in: branding, Crenshaw Communications, leadership

  Words are important. That’s why it’s not just the swine flu virus that’s gotten a nifty new government-issue name. Washington is in a frenzy of rebranding. The Obama administration has rejected the Bush-era “global war on terror” in favor of the more oblique “overseas contingency operation.” In a particularly awkward phrasing, Homeland Security Secretary Janet Napolitano calls…
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May 12, 2009

Facebook and Holocaust Deniers: Reaching A Boil

by: in: Crenshaw Communications, crisis management

Over the past several days the blogosphere’s been on fire with news of Facebook’s refusal to take down pages by groups who deny that the Holocaust occurred.  In defending its policy, Facebook spokesperson Barry Schnitt said, “We want (the site) to be a place where people can discuss all kinds of ideas, including controversial ones.”  To those pressing Facebook to…
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