B2B tech

March 28, 2019

5 Ways To Ensure A Worthwhile Analyst Meeting

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In today’s B2B PR, good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. This can occur in two ways. First, most analyst firms publish in-depth research that potential clients and existing customers…
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October 8, 2013

Tuesday Tips: Creative Strategies for B2B Tech PR

by: in: Crenshaw Communications, PR Fish Bowl

Public relations work for B2B technology clients is fascinating and often complex, but its tactics are fairly straightforward. After all, your client’s target audience is other businesses, which narrows the way you strategize PR and communications programs. But even within a B2B technology PR agency or team, there are times when “B2C” thinking adds depth…
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