B2B tech

October 8, 2013

Tuesday Tips: Creative Strategies for B2B Tech PR

by: in: Crenshaw Communications, PR Fish Bowl

Public relations work for B2B technology clients is fascinating and often complex, but its tactics are fairly straightforward. After all, your client’s target audience is other businesses, which narrows the way you strategize PR and communications programs. But even within a B2B technology PR agency or team, there are times when “B2C” thinking adds depth…
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