January 16, 2015

Five Ways To Come Up With Great PR Ideas

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Much of successful public relations has to do with simply spotting good ideas, and recognizing their PR value. But generating good press for businesses and brands also means coming up with fresh concepts on a consistent basis — especially after the cool new product has been launched, or the buzz from a seasonal campaign has died down. Consider…
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September 24, 2013

Tuesday Tips: Six Steps To Creative PR Brainstorms

by: in: creativity, Crenshaw Communications, PR Fish Bowl

Many successful PR and marketing campaigns have started with a      simple creative brainstorm. Yet, we’re always searching for better and more productive ways to develop great ideas. What many PR pros and others don’t always realize is that every concept doesn’t have to be groundbreaking. Some of the best creative sessions produce a small…
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