brand PR

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January 31, 2019

Challenger Brands: Here’s How To Win At PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

  Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. But many brands…
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August 4, 2016

When Brands Take A Stand: PR Advice For Issue Campaigns

by: in: Crenshaw Communications, imPRessions, public relations

Staking out a position on a high-profile issue is a time-honored public relations strategy. When done well it creates a public platform and builds brand visibility designed to resonate with customers. The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. Most…
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January 7, 2014

Better Brand PR: How To Work With A Third-Party Spokesperson

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Brand spokesperson. It’s a time-honored PR strategy, and for good reason. The right spokesperson can add depth to your message, help tell a story, and confer appealing attributes that the brand may lack or need to amplify. But borrowing expertise, or sheer glamour, from a third party always carries risks. Just ask Samsung, which suffered…
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September 27, 2013

Public Relations Is A Powerful Storytelling Tool

by: in: Crenshaw Communications, imPRessions, public relations

Brand storytelling and PR – what’s really new here? The truth is, marketers have been telling brand stories through paid media, branded events, and, lately, brand journalism, also known as owned media. Make no mistake, a well-crafted 30-second television spot can tell a resonant story. But the heart of brand storytelling lies with public relations….
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